Explain how confirmatory factor analysis, structural equation modeling, and exploratory factor analysis would typically be used to develop an instrument for measuring loyalty. Be sure to mention the order in which they would ordinarily be used and what information would be gleaned from each.

Switch Energy drinks are widely available in South Africa, through retailers such as Makro, Dis‐ Chem, Pick n Pay, Spar, Checkers, and many others. The brand is also open to establishing a distribution relationship with other retailers too. Tait and Roberts‐Lombard (2024) advise that companies that focus on gaining customer knowledge and developing insight into this knowledge, can deepen and extend customer relationships. Using examples, advise Switch on the information that should be stored within their database.

The following is a partial audit program for the audit of salestransactions.1. Foot the sales journal for one month and trace the postings to the general ledger.2. Review the sales journal for any large or unusual transactions.3. Examine sales order for evidence of credit approval prior to shipment.4. Vouch entries in sales journal to sales invoice and shipping document.5. Examine evidence on sales invoice that the prices were agreed to the approvedprice list.6. Recompute extensions of price and quantities on the sales invoice.7. Trace entries in sales journal to entry in accounts receivable master file.a. Identify which audit procedures can be tested by using attributes sampling.b. What is the appropriate sampling unit for the tests in part a.?c. List the attributes for testing in part a.d. Assume an ARO of 5% and a TER of 6% for tests of controls and 5% for substantivetests of transactions. The EPER for tests of controls is 1.0%, and for substantive testsof transactions it is 0.5%.…

How can a firm conduct a competitive analysis to understand  brand's position in the market and identify areas for improvement?

Scenario:  Sarah owns a coffee shop in Brantford, Ontario. 1. Describe one type of Consumer Sales Promotion you would recommend for the coffee shop.  2. Describe one type of Event Sponsorship you would recommend for the coffee shop.  3. Sarah wants to expand her business by providing catering services to local businesses. Describe one thing Sarah could do in the Prospecting step of personal selling.  4. Bob receives a personalized email from the coffee shop. The email suggests that Bob visit soon to get 10% savings on new types of cookies and cakes. Bob says this email is an example of advertising. Is Bob correct?

L. P. Manning CorporationIn March 1991, the marketing division of the L. P. Manning Corporation performed a national survey to test the public’s reaction to a new type of toaster. Manning had achieved success in the past and established itself as a leader in the home appliance industry.Although the new toaster was just an idea, the public responded favorably. In April of the same year, the vice presidents for planning, marketing, engineering and manufacturing all met to formulate plans for the development and ultimately the production of the new toaster. Marketing asserted that the manufacturing cost must remain below $70 per unit or else Manning Corporation would not be competitive. Based on the specifications drawn up in the meeting, manufacturing assumed marketing that this cost could be met.The engineering division was given six months to develop the product. Manning’s executives were eager to introduce the product for the Christmas rush. This might give them an early foothold on a…

Categorize the situation as primarily indicating 1 - an incentive to commit fraud 2 - an opportunity to commit fraud 3- a rationalization for committing fraud state the reasoning behind the category you choose Scenario: There was intense pressure to keep the corporation's stock from declining further. This pressure came from investors, analysts, and the CEO, whose financial well-being was significantly dependent on the corporation's stock price

Assume that this restaurant was one of a chain of 20 restaurants across Greater Sydney with a head office in the CBD. Compare and contrast the Jury of Executive Opinion and the Sales Force Composite Method when it comes to generating business forecasts. You must contextualise your discussion to this case study

Select a company ( Henry Ford Hospital) as the subject for your situation analysis assignment. It is advantageous to slect a well known medium - larged sized comapny that readily shares information and ideally a company which you familiar. You have been hired by your selected company as a marketing strategy consultant. Creat a SWOT analysis and also describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one designated opportunity in the market.

How were the above strategies related to their Customer Relationship Management (CRM) and future sale?