How were the above strategies related to their Customer Relationship Management (CRM) and future sale?
Q: d what are its appl
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A: “Since you have posted a question with multiple sub-parts, we will solve first three sub- parts for…
Q: Briefly describe the activities involved when conducting a competitor analysis?
A: Competitor analysis is an examination of the competitors available in the market. Competitor…
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A: A marketing plan is a strategic document that lays out the marketing efforts the company is going to…
Q: Explain the overall objective of customer relationship management and the stages that customers are…
A: Customer Relationship Management can be described as the process of collecting and analyzing the…
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Q: What is threat?
A: An organization is a group of people working together. Every organisation has an objective to be…
Q: Discuss the following: 1. What are Frequency Programs for? Give specific examples. 2. How do…
A: In the world of tough competition, brands always thrive to ensure customer retention. Now a days,…
Q: the brand is Apple Watch series 6 o Page 1: Background information on the brand and the target…
A: Apple watch Series 6: This is the latest Version of Apple watch which released on 18 September 2020.…
Q: Explain the below Customer Communication and Retention Application Criteria of TIm Hortons…
A: 1. Empowering CRM staffs referred as the ways in which organizations provide their employees with a…
Q: Multiple choice: 1. You own a business. Your business is engaged in buying goods at a wholesale…
A: Since you have asked multiple questions, we will solve first question for you as per our guidelines.…
Q: Explain in a few sentences, how do "needs, wants, and demands" play into marketing? Explain each…
A: Since you have posted multiple questions, w will solve the first question for you as per our…
Q: How does Amazon apply the CRM concept in maintaining a good customer relationship?
A: Customer Relationship Management (CRM) is the foundation of all these useful features. Amazon has…
Q: If you group customers on the basis of gender, age, or income level, so it is an example of a. None…
A: Marketing management is the process of designing and delivering customer value. The customer is of…
Q: In what ways Burger King could have attracted customers? Or it is not a feasible product? Discuss in…
A: The marketing strategy is the set of activities taken by the company to achieve its business goal.…
Q: Explain whether or not there is a positive relationship between a restaurant’s brand image and…
A: When clients decide to stay with you without using competing goods or services, you've earned brand…
Q: Pre _purchase : covers the various ways brands and prospects interact before the prospect decides to…
A: Branding is the use of various brand attributes to distinguish the firm from other competitors in…
Q: Read TaKaDu - Case study - Faculty & Research - Harvard Business School and answer these questions:…
A: TaKaDu is a global pioneer in water utility Central Event Management (CEM) solutions. TaKaDu's…
Q: As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine…
A: Planning an online marketing campaign involves several important steps to ensure its success. Here…
Q: Directions: Presented in the word pool are relationship marketing terms. Write the best term that…
A: First of All, Let's see what all these terms Means : SOCIAL MEDIA Social media represents the…
Q: Suppose APEX wants to set its target market for a newly launched sports shoe brand. What are the…
A: In order to target the segment it is a standard procedure to evaluate the basic indicators for…
Q: How do you evaluate Pepsi (Battle of the Band), Coca Cola (Coke Studio) and Nescafe (Nescafe…
A: Pepsi (Battle of the Band) In 2002, Pepsi Pakistan dispatched Battle of the Bands, which was a first…
Q: You are the Marketing Director for Newsday, Long Island’s newspaper. Newsday publishes both print…
A: Introduction: NewsDay is a Long Island based local newspaper, which have both the online and…
Q: What criteria would you use for new chocolate products in the trial stage to attract customers? a.…
A: Offering free trials for a limited period or of a limited quantity is a good marketing strategy to…
Q: 1. Why would the brand run this sales promotion, rather than just introducing the new flavor…
A: 1A) Whenever there is curiosity to something , people prefer it. If they already know what flavour…
Q: (a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that…
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: Outline the steps that you would take in developing a strategic marketing plan for a company?
A: Note: I have answered for 1st question. Kindly post the 2nd question separately. Marketing strategy…
Q: Why the aim of customer relationship management is to create not just customer satisfaction, but…
A: Summary Introduction : Customer Relationship Management can be referred as a strategy which is…
Q: If the Company have no marketing strategy, explain the following consequence that might affect to…
A: Marketing strategy provides the directions and actions that how the firm will achieve their vision,…
Q: What are the marketing plans for the online business of blue light glasses?
A: There are a number of offering in the form of products and commodities in the marketplace. Blue…
Q: 3. Give an example of product/brand name that can be equated to brand personality showing…
A: Brand implies the product reputation owing to its special attributes which attracts consumers for…
Q: What conditions would encoursge research and development in any competitive industry?
A: The conditions that would encourage research and development in any competitive industry are…
Q: For each of the following consumption behaviors, give an example for each and describe how…
A: A target market is referred to as a segment of the entire market that includes the potential…
Q: Which of these is not included in the process of the marketing planning? a. Analysis of the…
A: The correct option is option d. copy the activities of the competitors.
Q: How do strategic marketing and tactical marketing complement each other in achieving company goals…
A: Strategic marketing and tactical marketing complement each other in achieving the company's goals…
Q: How do the situational variables of industry, location and culture influence sales force activities?…
A: Industry is a cluster of firms which produce a certain good or deal with the provision of a…
Q: Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish? If…
A: Yes, the company Pegasus is able to establish a good customer relationship The company use the…
Q: Attractiveness of initial business idea: product attractiveness, market attractiveness, unique…
A: Before setting up a business it is important to study the feasibility of the business idea. The…
Q: What are the relationship between sales, customer service, product development and marketing .…
A: Relationships between sales, customer service, product development, and marketing are directly…
Q: What is the return on marketing investment (ROMI) from the Nike/Kaepernick campaign?
A: Return on Marketing Investment is a metric used to measure the efficiency of marketing campaign.
Q: Using the components of the 4E framework, outline how an entrepreneur marketing low-sugar candy…
A: 4E Framework is a framework that combines four clusters of enablers for digital transformation which…
How were the above strategies related to their Customer Relationship Management (CRM) and future sale?
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- Contract Management and Administration Case Analysis: Auditing Agencies Unearth Procurement Scam Two government auditing agencies have unearthed serious irregularities in the procurement of relief items worth Shs10b. Two forensic audits by the Office of the Auditor General (OAG) and the Public Procurement and Disposal of Assets (PPDA), dated September 7, 2021, and April 12, 2022, respectively, put senior officials on the spot for allegedly causing financial losses to the taxpayer. Copies of the findings seen by this newspaper point to alleged forgeries, collusion between some officials and suppliers, and failure to adhere to key critical procurement regulations. Our analysis of a cache of official documents of the contentious procurements, which dovetails with findings by government auditors, shows that contracted companies supplied items without a contract specifying quality, leading to the delivery of substandard items. The auditors found some officials culpable of undertaking…Please solve all questions. You are the manager responsible for the audit of Kicap Manis Berhad, a listed company, for the year ended 31 December 2019. The main business activity of Kicap Manis Berhad is the manufacture of farm machinery. The audit work has been completed, and you are reviewing the working papers in order to draft a report to those charged with governance. During the audit of property, plant and equipment (PPE), the audit team found no material misstatement but the following issues have come to your attention. It was discovered that authorization had not been gained for the purchase of office equipment with a cost of RM315,000. The officer in charge of the purchase claimed that the management has conveyed their agreement with the purchase in the management team monthly meeting, but the audit team has not been furnished with such minutes of meeting even after numerous requests. The client is using an internally developed PPE system, PropertyCare, to maintain the records…British American Tobacco's vaping sales boom - but shares hit after buyback disappointmentaccreditationBritish American Tobacco's shares took a hit on Thursday after the company released its results and failed to announce renewed plans to buy back shares. BAT - whose brands include Dunhill, Peter Stuyvesant, Rothmans and Pall Mall – reported a 4% increase in its operating profits, but a decline of 1.3% in its diluted headline earnings per share for the year to end-December. This was primarily due to the impairment of its Russian and Belarusian businesses as well as restructuring charges and litigation. The company is still in negotiations to sell its Russian business, and hopes to seal the deal before the end of the year. It didn't want to give details about the prospective buyer. BAT's revenue increased by almost 8% to £27.7 billion. Revenue from its vaping and heated tobacco business grew by more than 40% to £2.8 billion. Brands like Vuse (+44%), glo (+27%) and Velo (+46%) saw strong…
- At a recent board meeting of Co., a non-executive director suggested that the company’s remuneration committee should consider scrapping the company’s share option scheme, since the executives could be rewarded by the scheme even when they do not perform well. A second non-executive director had a view that, even when the executives act in ways which decrease the agency problem, they might not be rewarded by the share option scheme if the stock markets were in decline. REQUIRED: Explain the nature of the agency problem and discuss the use of share option schemes and performance-related pay as methods of reducing the agency problem in a stock-market listed company.Ernst & Young to Pay $100 Million Penalty for Employees Cheating on CPAEthics Exams and Misleading InvestigationLargest Penalty Ever Imposed by SEC Against an Audit FirmWashington D.C., June 28, 2022The Securities and Exchange Commission today charged Ernst & Young LLP (EY) forcheating by its audit professionals on exams required to obtain and maintain CertifiedPublic Accountant (CPA) licenses, and for withholding evidence of this misconductfrom the SEC’s Enforcement Division during the Division’s investigation of the matter.EY admits the facts underlying the SEC’s charges and agrees to pay a $100 millionpenalty and undertake extensive remedial measures to fix the firm’s ethical issues.“This action involves breaches of trust by gatekeepers within the gatekeeper entrustedto audit many of our Nation’s public companies. It’s simply outrageous that the veryprofessionals responsible for catching cheating by clients cheated on ethics exams ofall things,” said Gurbir S. Grewal,…CVP Analysis; Commissions; Ethics Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June 30, 2019: Lionel Corporation Budgeted Income Statement For the Year Ending June 30, 2019 ($000 omitted) Sales $28,500 Cost of goods sold Variable $12,825 Fixed 3,500 16,325 Gross profit $12,175 Selling and administrative costs Commissions $ 5,130 Fixed advertising cost 800 Fixed administrative cost 2,150 8,080 Operating income $ 4,095 Fixed interest cost 705 Income before income taxes $ 3,390 Income taxes (30%) 1,017 Net income $ 2,373 Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has…
- As required by the SEC (Securities Exchange Commission) Apple has made the Form 10-K annual report available on itswebsite. The Form 10-K contains – amongst other things – information on Apple’s business strategy and organisation, thecompany’s risk factors, legal proceedings and financial data. It also includes the business conduct policy of Apple: ‘Appleconducts business ethically, honestly and in full compliance with all laws and regulations. This applies to every businessdecision in every area of the company worldwide’. Furthermore, the business conducts deal with corporate governance,information disclosure, non-corruption and bribery, environmental health and safety. Apple has considered the GRI G3.1indices relating to the economy, the environment, human rights, society and labour for its publication on Governance,Product Environmental Reports, Recycling and Facilities Environmental Report and Supplier Responsibility. For SupplierResponsibility, Apple, for example, has taken into…Assume that you are a consultant advising the Chair of a Remuneration Committee - who oversees CEO and Executive remuneration of a listed company in Australia. As requested by the company’s shareholders and Board of Directors, you have been tasked to review the CEO compensation structure to fit changes in the current business environment.1. In response to the Covid-19 pandemic and uncertainties in business climate, what short-term and long-term considerations should the company observe in adjusting the CEO’s pay? Provide a rationale for theseconsiderations and support your discussions with relevant examples.The pain reliever medicine, Analgesia-T manufactured by CPC Company is a well-known analgesic that provides relief from pain and serves as a palliative to people worldwide. However, in the 1980s, several persons died after taking capsules of the well-known medicine. It was found out, that the medicines contained cyanide, a highly poisonous, white crystalline element accidentally mixed with the medicines because of factory defect. The sister company of CPC, the Jackson Company took the initiative and without delay, made steps to resolve the problem. It readily ordered the retrieval of the product from the market. Be that as it may, the company lost about $100M dollars by recalling more than 31 million bottles of Analgesia-T. The Jackson Company made all efforts to launch an information campaign in order to allay the fear of the consumers. The company ran a continuous media campaign and a toll-free customer care hotline. Millions of capsules were tested by reliable agencies and…
- Mr. Cola is the newly installed President of Pep-C, the leading producer of carbonated drinks juices in the Philippines. Mr. Cola is an experienced executive from known brands of beverages. For his first scheduled meeting with the core team, he asked his Executive Assistant to instruct the Head of Marketing to prepare a competitor analysis using the CPM. He specifically requested to just include Ar-Cee Cola Corporation and Cocoa-Cola Company and exclude Zest-U, a start-up company engaged in soda production but operates mostly in rural areas. Mr. Cola’s decision to exclude Zest-U is tantamount to __________________.Treasury bans Bain and Co. from public sector contracts for a decadeNational Treasury has banned consultancy Bain & Co. from tendering for public sector contracts fora period of 10 years for engaging in "corrupt and fraudulent practices" related to its contract at theSA Revenue Service (SARS).The ban will run from 5 September 2022 until 4 September 2032."This restriction has been published on the National Treasury website and database for restrictedsuppliers. The restriction will apply to any other contract for services awarded to Bain & Co in thepublic sector."Treasury said it was, in collaboration with SARS, "in the process of restricting Bain & Co, SouthAfrican Directors through a phased approach".The decision to ban the company comes seven weeks after the UK government banned it fromcompeting for state contracts for three years.Source: Cronje, J. 2022. Treasury bans Bain and Co. from public sector contracts for a decade.Available from:…Treasury bans Bain and Co. from public sector contracts for a decadeNational Treasury has banned consultancy Bain & Co. from tendering for public sector contracts fora period of 10 years for engaging in "corrupt and fraudulent practices" related to its contract at theSA Revenue Service (SARS).The ban will run from 5 September 2022 until 4 September 2032."This restriction has been published on the National Treasury website and database for restrictedsuppliers. The restriction will apply to any other contract for services awarded to Bain & Co in thepublic sector."Treasury said it was, in collaboration with SARS, "in the process of restricting Bain & Co, SouthAfrican Directors through a phased approach".The decision to ban the company comes seven weeks after the UK government banned it fromcompeting for state contracts for three years.Source: Cronje, J. 2022. Treasury bans Bain and Co. from public sector contracts for a decade.Available from:…