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How can a firm conduct a competitive analysis to understand brand's position in the market and identify areas for improvement?
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- What types of quantitative analysis are useful to analyze whether a company should take a successful premium product and choose to go down-market?How does the understanding of the dynamic relationships between value, pricing demand. and costs affect a manager's decisions regarding profitability and maximizing competitive advantage?Briefly describe the activities involved when conducting a competitor analysis?
- A company's competitive strategy should A) be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies. B) be well attuned to doing an outstanding job of satisfying the needs and expectations of niche buyers. C) ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves. D) be aligned toward being at least an average performer within the industry. have the resources and capabilities to incorporate standard attributes into its product offering.What specific marketing activities does Copper tone utilize to help the company grow in the marketplace?Explain how a company can make use of the Ansoff Matrix to develop a competitive strategy
- When is a business most likely to adjust the marketing mix of a product? If costs change If customer needs change If management changes If Price changesWhich is the most important for company's competitive advantage: internal consistency or market competitiveness?How are Competitive Strategy and Competitive Forces relevant to MIS, and how does MIS use them to make decisions or assist managers in making decisions? Use appropriate examples to explain.
- Describe "part-worth utility" and explain how it assists in Conjoint Analysis to create a variety of products. Why is profit maximization not the main goal for marketing professionals like you? What else in the business or product would you want to uphold to ensure its long- term welfare? Explain why.Discuss why an individual firm might deliberately market a set of products that compete with each other. Provide examples of this and explainwhy the strategy worked or did not.Conduct a marketing operational analysis for Bosch Car Service, identify the gaps, and develop a revised Marketing strategy. report should include, Executive summary, Situation analysis, Positioning of the brand and competetive advantages, Revised markerting strategy going forward, Conclution and recommendations