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Explain how do companies create brand value for innovative products that disrupt existing markets?
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- Please compare the similarities and differences of all four market structures. You can give examples of productsWhat are the benefits of the Spread of New Products?Any innovation, or new product, takes time to spread through the marketplace.Discuss the categories of adopters as part of the consideration for the marketers as they prepare for bringing CBD oil products into the South African market.Discuss the product lifecycle phase you believe the CBD oil market is currently in within the South African market.
- What is the importance of product value in marketing?It is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to consumers or to society? (Name two product for each category, and explain why you selected these products.) Should there be a way to monitor or “police” new products that are introduced to the marketplace?