Explain how do companies create brand value for innovative products that disrupt existing markets?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 1DYMP
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      Explain how do companies create brand value for innovative products that disrupt existing markets?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing