Any innovation, or new product, takes time to spread through the marketplace. Discuss the categories of adopters as part of the consideration for the marketers as they prepare for bringing CBD oil products into the South African market. Discuss the product lifecycle phase you believe the CBD oil market is currently in within the South African market.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Any innovation, or new product, takes time to spread through the marketplace.
Discuss the categories of adopters as part of the consideration for the marketers as they prepare for bringing CBD oil products into the South African market.
Discuss the product lifecycle phase you believe the CBD oil market is currently in within the South African market.

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9780357033791
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Pride, William M
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South Western Educational Publishing