Explain how Exploratory and Descriptive Research methods can provide organisations decide appropriate marketing insights for strategic decisions.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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Explain how Exploratory and Descriptive Research methods can provide organisations decide appropriate marketing
insights for strategic decisions.
Pa
Transcribed Image Text:18 Explain how Exploratory and Descriptive Research methods can provide organisations decide appropriate marketing insights for strategic decisions. Pa
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