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Explain the difference between a price skimming and a market penetration pricing strategy. |
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- How does bundle pricing impact consumer purchasing behavior and overall market efficiency compared to individual item pricing?Explain how a company can apply market-skimming pricing or market-penetration pricing in a target marketExplain how unethical marketers might use bait-andswitch tactics, price-fixing, and predatory pricing.
- Why is finding and implementing the right pricing strategy critical to a company’s success?What is meant by pricing? Describe any three strategies that can be done by firms if they do not want to increase the price of a product.What is price elasticity? Why is it important for marketers to consider price elasticity when making pricing decisions? (AACSB: Written and Oral Communication; Reflective Thinking)