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The Marketing Mix: Travel Goods and Services This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Two travel-oriented companies-one a producer of goods, the other a service provider-have different marketing mixes. The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion). Roll over the items to read their description, then drop them into the correct position on the chart. Travel Packages Sporting Goods Stores Sales-Oriented Competitor-Oriented Travel Backpacks E-Commerce Lovebird Special Image Ad Product Price Place Promotion Goods Company Services Company

The Marketing Mix: Travel Goods and Services This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Two travel-oriented companies-one a producer of goods, the other a service provider-have different marketing mixes. The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion). Roll over the items to read their description, then drop them into the correct position on the chart. Travel Packages Sporting Goods Stores Sales-Oriented Competitor-Oriented Travel Backpacks E-Commerce Lovebird Special Image Ad Product Price Place Promotion Goods Company Services Company

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Two travel-oriented companies—one a producer of goods, the other a service provider—have different marketing mixes.

 

The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion).

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The Marketing Mix: Travel Goods and Services This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Two travel-oriented companies-one a producer of goods, the other a service provider-have different marketing mixes. The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion). Roll over the items to read their description, then drop them into the correct position on the chart. Travel Packages Sporting Goods Stores Sales-Oriented Competitor-Oriented Travel Backpacks E-Commerce Lovebird Special Image Ad Product Price Place Promotion Goods Company Services Company
Transcribed Image Text:The Marketing Mix: Travel Goods and Services This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Two travel-oriented companies-one a producer of goods, the other a service provider-have different marketing mixes. The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion). Roll over the items to read their description, then drop them into the correct position on the chart. Travel Packages Sporting Goods Stores Sales-Oriented Competitor-Oriented Travel Backpacks E-Commerce Lovebird Special Image Ad Product Price Place Promotion Goods Company Services Company
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