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| Visit the company website (www.birkenstockusa.com/) and identify and describe the different product lines that it markets. |
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- Give me an example of a product line for Lego®? What is Lego® product mix?1) What is a product? 2) How can You classify products? 3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university 4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products. 5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product? What is your competitive advantage in the market? Can you compete globally with your product?Select a local small manufacturing operation and evaluate its primary product. What stages of the product life cycle is it in? What channels of distribution does the product follow after leaving the manufacturer?
- Why is product specialization important? Who is responsible for setting the level of productspecialization?. How does an organization’s product mix relate to itsdevelopment of a product line? When should an enterprise add depth to its product line rather than width toits product mix?What strategies would a firm employ to manage the product roadmap and balance short-term market demands with long-term product vision?
- How can a company determine whether a brand extension is the right strategy for their product or service?In brief , explain the main marketing tasks facing service firms these days ? Also , explain when does product line stretching happens ? Give examples ?List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen?