Q: 5-3. What one department is almost always represented by a person in the buying center?
A: The buying center is the most focused component of a purchasing department. The buying center is mad...
Q: HOW IMPORTANT IT IS TO MANAGE THE SALES OF A BUSINESS/COMPANY.
A: Sales management entails on the far side simply monitoring the corporate you generate also as suppor...
Q: As a marketer, at what stage would you incorporate NPS feedback in your marketing research?
A: The Net Promoter Score is a customer satisfaction indicator that determines the likelihood of a cust...
Q: Recognize the variousterms that pertain toproducts and services.
A: The various terms that pertain to products and services includes: Goods Facility Deliverables Goo...
Q: What kind of innovation would an improved electric toothbrush be?
A: The process of turning an idea or invention into a product or service that adds value and/or that cu...
Q: Describe Porter’s generic business strategies and synergy analysis planning frameworks
A: generic business strategies is comprised of 3 broad strategies: price leadership, distinctiveness, i...
Q: Explain what is meantby a marketing channelof distribution and whyintermediaries areneeded.
A: Middlemen play a vital role in meeting the customer demand and getting the product of the manufactur...
Q: What are the six reasons consumers prefer to shop and buy online?
A: The customers are getting different options from where they may initiate their purchasing decisions....
Q: How are choiceboard and personalization systems used in the PizzaHut.com website?
A: Attributes of PizzaHut.com website: 1. PizzaHut.com is a promotional website that promotes its produ...
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A: The Boston Consulting Group Matrix (BCG Matrix), commonly known as the product portfolio matrix, is ...
Q: Customer satisfaction and experience underlie the marketing concept. But how much is a satisfied cus...
A: Factors and ways to influence consumer satisfaction are as follows: Utility Level: When a consumer ...
Q: What are the six reasons consumers prefer to shop and buy online?
A: While making an online purchase, these online shoppers tend to develop some characteristics. These c...
Q: Explain " How is the marketing mix (4P+S) for automobiles likely to differ when marketing to each on...
A: Marketing mix is a set of strategies that marketers use in order to create a proper marketing plan f...
Q: What processes do parents use to teach children tobe consumers?
A: Consumers who are completely and positively obsessed with a specific product or brand and who choose...
Q: 2 What competencies best describe (a) your college or university and (b) your favorite restaurant?
A: Knowledge, skills, abilities, and behaviors that contribute to individual and organizational perform...
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A: Tesla is Elon Musks company. It produces electric vehicles and it is a clean energy company. It most...
Q: Explain the alternativeways to classify retailoutlets.
A: Retailing is the business where there are large number of small sellers rendering to customers needs...
Q: Organizational Direction: What Will It Do?
A: Organizational direction refers to human relationships as a study of people's behavior and relations...
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Q: Explain the following concepts using at least two sentences. (a) hazrd (d) risk assessm...
A: Hazard:- It is the potential source of harm. Events, circumstances that cause damage to the property...
Q: How can marketing research help people accurately remember and re- port their interests, intentions,...
A: Marketing research is useful for firms in understanding consumer behavior and hence increasing their...
Q: How has an understanding of consumer behavior helped Coppertone grow in the United States and around...
A: Coppertone is a well-established and reputed firm in the suntan and sunscreen business segment. Its ...
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A: Digital marketing plan is a particular document that includes marketing goals, that firm wants to ac...
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A: A company can attract capital and higher valued shareholders only if it has strong and consistent gr...
Q: If you are asked to introduce electrical scooters what variables do you consider to do market segmen...
A: Electric scooters run on rechargeable battery. They require low operating cost and are eco-friendly ...
Q: What Is a Price?
A: The practice of marketing start from making effective research in different areas such as competitio...
Q: Products may be sold globally in three ways. What are they?
A: Global marketing is an important modern feature of many businesses. Expansion of global markets has ...
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A: While business notes and emails may appear to be identical at first glance, there are several fundam...
Q: Specify the retailingmix actions used toimplement a retailingstrategy.
A: The goods are sold to consumers through different types of retail stores. Retailers are people who b...
Q: Develop a market-product grid to identify a target market andrecommend resultingmarketing actions.
A: Organisation uses broadly 4 factors to segment the market, the market segment groups appear in the r...
Q: Read the following case study carefully and answer the questions below it in minimum 200 words for e...
A: Customer rewards have been chastised in the business press as insignificant limited-time gadgets, pa...
Q: What are the three types of selling objectives?
A: Selling objectives or sales objectives are the goals for a company's sales department or sales repre...
Q: Why do consumers shop and buy online? Read the text to learn how convenience, choice, customization,...
A: While making an online purchase, the online shoppers tend to develop some characteristics. These cha...
Q: service from physical good in terms of its marketing mix
A: Services are definitely quite different from physical goods in terms of the marketing mix. The detai...
Q: 3-14. Marketing efforts to produce, promote, and reclaim environmentally sensitive products are call...
A: Every company requires production and selling as the key activities. This marketing is a vast feel a...
Q: How do you make a lost-horse forecast?
A: Forecasting helps to be precautioned and careful about the occurrence of future events. It will help...
Q: Lurpak spray, a faster, better performing product, targeting sophisticated consumers looking for an ...
A: The correct option is psycho graphic Psychographic classification Analyze customer behavior by obser...
Q: Discuss effective communication and interpersonal skills including compassion, dignity, and respect
A: Business communication is the process through ideas, opinions and information is exchanged inside th...
Q: What platforms and digital media you will use to deploy your campaign, and for which purpose? Social...
A: Marketing a flower market on the digital platforms will make the flower market recognizable and will...
Q: Policies, rules, procedures and regulations are required in the firm. Explain their significant eff...
A: *Introduction - It has been rightly mentioned that There are several components required for establi...
Q: In evaluating marketing actions, what are the two dimensions on whichthey should be evaluated?
A: Attributes of marketing: 1. Marketing involves exchange of goods and services through the money betw...
Q: The crypto currency such as Bitcoin and Facebook Libra relies on the follow technology. O A. Bitchai...
A: Centralised money system is where money is created and monitored by the central system like Central ...
Q: 4 What are the benefits of the Smarter Planet initia- tive to (a) society and (b) IBM?
A: As a forward-thinking organisation that makes good use of market orientation, IBM has the resources ...
Q: What are some similarities and differences be-tween skimming pricing, prestige pricing, and above-ma...
A: These are the types of pricing methods or strategies which different firms use. Skimming pricing : t...
Q: Which type of survey provides the greatest flexibility for asking probing questions: mail, telephone...
A: Market research is very important for any customer related activity. There are various methods of ma...
Q: A marketing team is working on specific marketing activity planning, who will do those activities an...
A: Marketing aims at successfully ascertaining the taste and preferences of the customers and to provid...
Q: XYZ is a detergent company that operates in Senegal. It is thinking of expanding its operations to L...
A: XYZ Detergents wants to expand its operations and therefore wants the existing product to become acc...
Q: Descriptions of a car's engine size and features Outlining the warranty that comes with the car ...
A: (b) is incorrect option because it is not best way to oriented a car in front of customers. Customer...
Q: World trade benefits from free and fair trade among nations. Nevertheless, governments of many count...
A: World trade comprises of exports and imports of goods and services. It is a fair practice, that ther...
Q: What are the four I’s of services?
A: Services- Services are intangible and non-physical parts of the economy, as adverse to goods, which ...
Explain the importance of the Hamada equation.
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