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Customer satisfaction and experience underlie the marketing concept. But how much is a satisfied customer worth?
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- The goal of any company's marketing strategy should be to retain customers. It is crucial to provide an explanation and two examples of companies that have used this tactic.What is Customer Value?Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.
- In Kotler's definition of marketing, what appears to be the objective of companies for satisfying customers? a. social responsibility b. awareness c. profit d. demandWhat are the benefits of building direct customer relationships through direct and online marketing, and what are some strategies companies can use to effectively engage with customers and build long-term loyalty?