Why do consumers shop and buy online? Read the text to learn how convenience, choice, customization, communication, cost, and control result in a favorable customer experience.
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Why do consumers
shop and buy online?
Read the text to learn
how convenience,
choice, customization,
communication, cost,
and control result in a
favorable customer
experience.
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- Analyse an online shop of your choice and explore any four benefits that are being experienced by the shop. eg : shein , how they Reach New Customers andtheir strategy Reduce Costs Speed the Flow of Goods and Information Improve Customer ServiceConduct research on one retail clothing brand and give your assessment of how well it delivers added value in terms of all of the following: Information efficiency.The Internet, particularly online purchasing, may be a valuable source of information about a variety of sectors and organizations. Choose THREE (3) of your favorite online shopping sites. Which website is the most attractive? Which of the two offers the most information? Which one has the most benefits and drawbacks? Make a distinction between the two.
- In creating a business why, do we need to focus on customers' necessity and demand? Explain your answer.Mall Store retailers pace their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Why?Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?
- How would you use the Internet to purchase your new car? Select three (3) auto websites and what they have on their website?Answer the following: How has e-commerce changed over the years? Do you prepare shopping in online or in-person? Why? What are some challenges that businesses face when operating online?Provide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?
- Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Or, they can do what is known as “ship to store” from the online site. With the growth of these services, to what degree will the need for retailers and wholesalers be eliminated or greatly reduced? Explain your answer, and consider the marketing functions that are involved in electronic purchases and who performs them. What will the businesses’ need to be concerned with in the future?What particular online store should have both functional and non-functional needs documented?What do you think the needs are for your favourite online store, both in terms of how it works and how it looks?