Why do consumers shop and buy online? Read the text to learn how convenience, choice, customization, communication, cost, and control result in a favorable customer experience.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 3DYMP
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Why do consumers
shop and buy online?
Read the text to learn
how convenience,
choice, customization,
communication, cost,
and control result in a
favorable customer
experience.

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