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Explain the meaning of customers are different with the satisfaction-loyalty-profit chain
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- List Major Categories of Business Customers?a. State three research question about product quality, price and promotion on customer buying action. b. Explain summary of the influence of brand perception on customer buying action.Satisfaction of consumer needs and wants is the focal point of the marketing philosophy and the customer is considered to be king.’ Comment on this statement and highlight the importance of the marketing philosophy to modern business organizations.