Discuss the application of the Porter’s five forces to determine Amazon’ competitive advantage and long term sustainability.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.3: Industry Structure And Competition
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Discuss the application of the Porter’s five forces to determine Amazon’ competitive advantage and long term sustainability.

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