Explain the research design. Note: answer need with introduction, explanation, example and conclusion.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
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a) Explain the research design. Note: answer need with introduction, explanation, example and conclusion.
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