Q: Otsuka Kagu, a well-known furniture store in Japan, made news recently because of an ugly family feu...
A: Every company is influenced by number of external forces. These can be micro and macro forces. For e...
Q: Describe what are the general factors which affects consumer behaviour
A: Many critical factors drive the choices of consumers when they make a buying decision. Consumer beha...
Q: Describe the differing roles of those receiving messages through traditional versus social media and...
A: The reason why people are switching to social media, is that it is easier to calculate the ratio. F...
Q: The market penetration strategy of finding new customers O typically includes carefully analyzing a ...
A: Market penetration is the measure of how much a product or service consumes a consumer compared to t...
Q: Why is the Commentary Driving is most effective method in driving.
A: Commentary driving helps maintain a driver's focus by engaging the brain in all actions. It trains m...
Q: Losing a customer once means losing the entire stream of possible purchases that the customer would ...
A: Retaining the existing customers and acquiring the new ones is one of the most important aspects of ...
Q: Describe how the marketing concept differs from the other marketing management orientations.
A: The marketing management orientation is the strategy that a company implements to satisfy the custom...
Q: So what is a customer solution and what does it have to do with selling?
A: Customer problems are often solved by business ideas. It can be any problem from big to small. It ca...
Q: Describe why consumers shop and buy online and how marketers influence online purchasing behavior.
A: A commercial activities the transaction made between two people or entities of buying and selling. T...
Q: The aforementioned business is selling dried flowers and funds are donated to the charity. Position...
A: The key instrument in people management is job analysis. In this strategy, people management attempt...
Q: customers Business to-business (828) customers Multiple Choice we more numerous compared to consumer...
A: The correct answer is option 4. B2B customers tend to be more rational in their decision-making than...
Q: 1. Give broad classification of advertising according to Area Coverage, Audience, Media and Function...
A: "Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts f...
Q: If a market is segmented according to light, medium, and heavy product users, the marketer segmentin...
A: Market segmentation can be done in different ways that are demographic, psychographic, behavioral an...
Q: Explain in detail how has marketing evolved over time and how have current events , economics and cu...
A: Marketing is like the very tool of the business operations to communicate their output to the end-us...
Q: What is one benefit of Communication Networks and one implication of not applying networks in this i...
A: Communication is most important pillar of success of any team. It is sharing of ideas and thoughts b...
Q: Which of the following are examples of efficiency-enhancing regulatory policies in markets for netwo...
A: Marketing is the fulfillment of the needs of consumers through the right product and right price, ke...
Q: Changes in this component of the general environment can help companies provide better products or p...
A: A business environment is a set of internal and external variables that have a substantial impact on...
Q: (a) Who are StuffDOT’s major competitors and (b) what point(s) of difference should StuffDOT use to ...
A: StuffDOT is an online shopping service that links companies with their target demographic and provid...
Q: Identify possible innovations or new strategic models that Mc Donalds company can apply in terms of...
A: Mc Donalds is a fast-food company founded in 1940. It is 2022 now and it is still one of the most lo...
Q: 10. Choose the best answer. Promotional materials are, printed or designed goods with the purpose of...
A: The marketing strategies include several tools regarding advertising, promotional materials and acti...
Q: M1
A: Talking about the direct marketing then, it eill help the organisation in creating awareness about t...
Q: Explain what are the three degrees of distribution density?
A: Distribution density means, the level upto which a product would be available in international marke...
Q: What are two advantages and two disadvantages of the advertising posttests described in the chapter?
A: Pretest and Posttest are the two fields in which research in advertising is done. The pre-test tends...
Q: What is ambush marketing?
A: The company will use various marketing channels to communicate the marketing communications to the c...
Q: hat is meant by green marketing? Explain the role of green marketing in sustainable development.
A: Green marketing is the practice or process of selling and advertising the products or services which...
Q: What is an aspiration reference group? How can anaspiration reference group influence behavior?
A: A group is defined as two or more individuals who share a set of norms, values, or beliefs and have ...
Q: What five factors determine the strength ofreference group influence in a situation?
A: A group refers to two or more two individuals sharing a set of values, beliefs, and norms and posses...
Q: Go to a company, organization, or specific brand Web site that has a link to Facebook, Google+, YouT...
A: Social media marketing- Social media marketing refers to the utilization of social networks and soci...
Q: Do you agree that advertisers can be rewardedby embracing these technologies and the cordcutters?
A: There are several ways the use which technology has not solely helped the people but numerous busine...
Q: how Fair competition in business
A: Fair competition is defined as a competition based on service, pricing, and quality rather than on u...
Q: Why are marketing channel decisions as important as pricing and product feature decisions?
A: Decisions about marketing channels are just as important as decisions about product features and pri...
Q: What is information overload? How shouldmarketers deal with information overload?
A: Marketers- A marketer is a person who works to recognize or identify goods and services desired by a...
Q: What challenges does Mall of America face as it strives to continue its success?
A: Marketers nowadays face many more marketing challenges than ever. • The marketers will be faced with...
Q: What is meant by subliminal perception? Is it a realphenomenon? Is it effective?
A: All stimuli that are within the preview of what we can attend can be processed. This is done first b...
Q: What is meant by exposure? What determineswhich stimuli an individual will be exposed to?How do mark...
A: Marketing strategies are important for any particular firm. Firm have to hire marketers, so that the...
Q: Explain with examples how changes in demographic and economic environment affect the marketing decis...
A: Marketing decision-making also entails experimenting with concepts like marketing mix (to see how it...
Q: Why has the Internet become a popular advertising medium?
A: Businesses are leveraging the internet to transform their business processes into web-enabled ones. ...
Q: Janet has to make decisions as it relates to producing goods for sale in the international market. S...
A: importance of global Sourcing Strategy The primary goal of the merchandise sourcing strategy is to ...
Q: Discuss why the 3 economic areas of consumers inflation, income and recession are of greatest concer...
A: Macro environmental elements are beyond the business's control and have no direct impact on it. Thei...
Q: Explain what considering the strategic planning process and what factors influence the development o...
A: Strategic planning process is very important in marketing strategy. It includes setting of marketing...
Q: International marketing research is vital for companies going global. Explain briefly any TWO (2) im...
A: With the growing industries and associated competition worldwide, a business needs solid groundwork ...
Q: . What are the various categories of innovations?How do they differ?
A: Innovation happens when you improve a current item or you add another element to a current item. At ...
Q: How many advertisements do you think you see and hear every day? Where do you see and hear advertise...
A: Marketing is the fulfillment of the needs of consumers through the right product and right price, ke...
Q: MGMT Mobile Company (MMC) is seriously considering the trends in the market and are looking forward ...
A: An electronic business is any corporation or commercial activity that involves sharing information v...
Q: Identify the Competitive Advantage of Mc donalds Vs KFC. (Give atleast 10 , 5 for mcdonalds ang 5 f...
A: Lifestyle changes has led to increased penetration of fast food in the culture of almost all the cou...
Q: describe any five platforms to sell sports
A: A platform model is an online model where two parties are connected with each other in best manner p...
Q: You are about to graduate from college and want a job in marketing research or sales. Go to the Link...
A: The marketers are the people who are responsible for marketing plans and strategies. The company's g...
Q: Describe the nature of perception and its relationship to consumer memory and decisions
A: Perception is a psychological characteristic that influences consumer behaviour in the Purchase Deci...
Q: Could I have explained a PEST analysis of Canada and how they differ (if they differ) from the U.K?
A: PEST analysis stands for Political, economic, social and technological analysis. It studies the exte...
Q: What is the Hofstede of Canada compared to the U.K., and how is this relevant in how businesses expa...
A: Hofstede is an index which comprises of six factors namely Power Distance, Individualism, Masculinit...
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- Expertise. Does the 3PL have a deep talent pool with industry-specific supplychain knowledge?What is the term that is used to describe, when a company focuses on new product and market development that requires superior market intelligence and reeducating distribution channel members?Which supply chain function do you think Print media should Own and which it should outsource? What is the reason behind your choice?
- identify an industry in which expansionist strategy has generally been followed by most of the time. under which condition will it be better for a firm to follow the wait-and-see strategy rather than the expansionist strategy? Then identify a firm that has done so successfullyIdentify an industry in which expansionist strategy has generally been followed by most firms in the past. Under which conditions will it be better for a firm to follow the wait-and-see strategy rather than the expansionist strategy? Then identify a firm or an industry that has done so successfully.A new French law is forcing industry giants to donate or recycle unsold goods that they would have otherwise destroyed. Apparel companies, from elite fashion houses to mass-market chains, are saddled with an inventory glut following months long closures during the pandemic. Now, they are trying to get rid of the excess without angering waste-conscious consumers—or harming their brands, reports The Wall Street Journal (Aug. 14. 2020). (Links to an external site.) In the U.S., brands and retailers locked out of an entire fashion season are flooding charities with unsold products, in addition to sending goods to discount stores and liquidators. Good360, a nonprofit that collects excess merchandise and distributes it to charities, expects more than $660 million in donations for the entire year, double what it received last year. “Brands don’t want their unsold products winding up at flea markets or on Craigslist,” said the CEO of Good360. LVMH—which owns Louis Vuitton, Dior and other…