explain the way in which relatedness informed TomTom's post 2008 strategy? Were there alternative strategies open to TomTom post 2008? STRATEGY DIRECTIONSILLUSTRATION 8.2From sat nav to driverless carsSat nav manufacturer TomTom diversifies to survive.Dutch manufacturer TomTom's fortunes dived in 2008 American market leader GoPro. It will contain GPSwith sales down 36 per cent to €959m (€767m, sensors allowing users to find and tag exciting$1.2bn) (2014) and profits down 71 per cent to moments in their video footage, based on speed, alti-€25.4m (2014). From its peak of $15bn, multinational tude, G-force and acceleration. Bandit's real sellingTomTom's market value was just €2.3bn by 2015. How point is its video-editing and -sharing capabilities.did this decline come about and what could manage-Although sat nav devices, sports watches and actioncameras may seem unlikely bedfellows, co-founderment do about it?Originally a software developer for business-to-busi- Vigreux explains that "TomTom is a bit like a collec-ness mobile applications and personal digital assis- tion of startups under one umbrella. Employees aretants (PDAS), TomTom became market leader in PDA actively encouraged to be entrepreneurial in productsoftware in just two years with navigation applications development.... We're a tech brand at the end of theRoutePlanner and Citymaps. In 2002, the TomTom day- the only consumer electronics brand to come outNavigator was launched, providing European custom- of Europe in the last 15 years with a global footprint'ers for the first time with an easy-to-use, affordable, and if there is one thing that unites Tomtom productsportable navigation device (PND). Demand was strong its we make things easy for consumers'.for the PND which was not just a new product, but anentirely new consumer electronics category. TomTom alone sat nav for people to avoid roaming charges onGO, launched in 2004, revolutionised the way millions mobile phones and the need to buy a new car if theyof drivers got from A to B. Affordable and accessible to want an in-built system. They are also working with careveryone, it became the fastest selling consumer tech- manufacturers to build embedded navigation systemsnology device ever. Since then, over 75 million devices into their vehicles as the era of the "connected car' -have been sold in 35 countries, guiding drivers over where manufacturers do everything from updating carer-iesail.oftoal-ntTomTom still feels there is a market for a stand-1st-allylue280 billion kilometres.entertainment to suspension adjustment – has forcedDuring 2008, TomTom's sales fell dramatically due automakers into partnerships with technology compa-to an increasingly saturated sat nav market, plus smart- nies. Competitive concerns mean manufacturers arephone alternatives from Google and Nokia. TomTom unwilling to share data with rivals and so rely on thirdwas forced to reconsider its business and diversified parties for services such as traffic management as it isinto fleet management and vehicle telematics, where not always cost-effective for them to make the invest-it is now a recognised leader. TomTom evolved from ment themselves. TomTom is currently collaboratingjust a hardware business, selling sat navs to stick on with Volkswagen on real-time map updates for driv-windscreens, to a software and services provider that erless cars although they will face tough competitionoffered free mapping on smartphones and integrated from Google and Apple.traffic management systems used by governments to Sources: http:/lcorporate.tomtom.com Telegraph, 20 August 2015;quell traffic and manage roads.After partnering with Nike on the Nike+ Sport-Watch, TomTom launched its own TomTom Runnerand TomTom Multi-Sport watches in 2013, to helprunners, cyclists and swimmers keep moving towards Questionstheir fitness goals, by providing essential performanceinformation at a glance. Both have GPS sensors,allowing them to tap into TomTom's navigation plat-form. TomTom is now straying further from its rootsby launching Bandit, an action camera, to challengetogernotcanseirad-tiertheiresFinancial Times, 12 February 2015.t tos toingse 71 Explain the ways in which relatednessinformed TomTom's post-2008 strategy.2 Were there alternative strategies open toom-1aveted.ientTomTom post 2008?nayfor2).249

Question

explain the way in which relatedness informed TomTom's post 2008 strategy? Were there alternative strategies open to TomTom post 2008? STRATEGY DIRECTIONSILLUSTRATION 8.2From sat nav to driverless carsSat nav manufacturer TomTom diversifies to survive.Dutch manufacturer TomTom's fortunes dived in 2008 American market leader GoPro. It will contain GPSwith sales down 36 per cent to €959m (€767m, sensors allowing users to find and tag exciting$1.2bn) (2014) and profits down 71 per cent to moments in their video footage, based on speed, alti-€25.4m (2014). From its peak of $15bn, multinational tude, G-force and acceleration. Bandit's real sellingTomTom's market value was just €2.3bn by 2015. How point is its video-editing and -sharing capabilities.did this decline come about and what could manage-Although sat nav devices, sports watches and actioncameras may seem unlikely bedfellows, co-founderment do about it?Originally a software developer for business-to-busi- Vigreux explains that &#34;TomTom is a bit like a collec-ness mobile applications and personal digital assis- tion of startups under one umbrella. Employees aretants (PDAS), TomTom became market leader in PDA actively encouraged to be entrepreneurial in productsoftware in just two years with navigation applications development.... We're a tech brand at the end of theRoutePlanner and Citymaps. In 2002, the TomTom day- the only consumer electronics brand to come outNavigator was launched, providing European custom- of Europe in the last 15 years with a global footprint'ers for the first time with an easy-to-use, affordable, and if there is one thing that unites Tomtom productsportable navigation device (PND). Demand was strong its we make things easy for consumers'.for the PND which was not just a new product, but anentirely new consumer electronics category. TomTom alone sat nav for people to avoid roaming charges onGO, launched in 2004, revolutionised the way millions mobile phones and the need to buy a new car if theyof drivers got from A to B. Affordable and accessible to want an in-built system. They are also working with careveryone, it became the fastest selling consumer tech- manufacturers to build embedded navigation systemsnology device ever. Since then, over 75 million devices into their vehicles as the era of the &#34;connected car' -have been sold in 35 countries, guiding drivers over where manufacturers do everything from updating carer-iesail.oftoal-ntTomTom still feels there is a market for a stand-1st-allylue280 billion kilometres.entertainment to suspension adjustment – has forcedDuring 2008, TomTom's sales fell dramatically due automakers into partnerships with technology compa-to an increasingly saturated sat nav market, plus smart- nies. Competitive concerns mean manufacturers arephone alternatives from Google and Nokia. TomTom unwilling to share data with rivals and so rely on thirdwas forced to reconsider its business and diversified parties for services such as traffic management as it isinto fleet management and vehicle telematics, where not always cost-effective for them to make the invest-it is now a recognised leader. TomTom evolved from ment themselves. TomTom is currently collaboratingjust a hardware business, selling sat navs to stick on with Volkswagen on real-time map updates for driv-windscreens, to a software and services provider that erless cars although they will face tough competitionoffered free mapping on smartphones and integrated from Google and Apple.traffic management systems used by governments to Sources: http:/lcorporate.tomtom.com Telegraph, 20 August 2015;quell traffic and manage roads.After partnering with Nike on the Nike+ Sport-Watch, TomTom launched its own TomTom Runnerand TomTom Multi-Sport watches in 2013, to helprunners, cyclists and swimmers keep moving towards Questionstheir fitness goals, by providing essential performanceinformation at a glance. Both have GPS sensors,allowing them to tap into TomTom's navigation plat-form. TomTom is now straying further from its rootsby launching Bandit, an action camera, to challengetogernotcanseirad-tiertheiresFinancial Times, 12 February 2015.t tos toingse 71 Explain the ways in which relatednessinformed TomTom's post-2008 strategy.2 Were there alternative strategies open toom-1aveted.ientTomTom post 2008?nayfor2).249

Accepted Answer

Setting goals, techniques, and objectives to make a company or organization more competitive is…