Explain what sales promotion is and describe the differenttypes of consumer and B2B sales promotion activities

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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Explain what sales promotion is and describe the different
types of consumer and B2B sales promotion activities

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing