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- What sources of inform ation can be accessed to support the planning of promotional activities?What would prompt the choice of the promotional mix element?Explain the impact of Promotional strategies in the growth, penetration and success of a brand. Validate your argument with the help of an example.
- What is the negative impact of sales promotion partnership in retail on brand equity and customers? Do not copy it should be in your worlds strictlyExplain packaging as a positioning element by providing an example of a productthat you are currently using.Identify three ways of how to promote your own personal brand?