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- explain how knowing which hierarchy of effect the travellers market segment is likely to use will influence the way in which the marketing team communicates with the target market (the product is shampoo and conditioner bars)What consumer behaviour insights can you draw from surf excel campaign case study. Describe how EACH of the seven core standards of marketing (see below) were involved in a recent and separate sport/entertainment event. Channel Management Pricing Marketing-Information Management Product/Service Management Promotion Selling Market Planning
- What is a brand? Describe the brand sponsorshipoptions available to marketers and provide an exampleof each.dvertising campaigns follow the _____. Question 26 options: a) BCG matrix b) SWOT matrix c) IMC model d) AIDA modelExplain, How does relationship marketing contribute to word-of-mouth marketing and the amplification of brand advocacy?
- Which form of marketing may add value to consumers' lives, causing them to welcome and request certain marketing messages? Conversion Permission Network Organic posts Sponsored adsHow would a manager implement relationship marketing? Example..How will a soft drink company will cater the target audience during covid-19 situation by using various brand element?
- How does relationship marketing contribute to word-of-mouth marketing and the amplification of brand advocacy?3) What role can influencers or popular streamers play in the experience (via partnership or sponsorship)? How would they advocate for the brand?What are the major differences betweentransaction-based marketing andrelationship marketing?