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- Marketer of a coffee shop business what classical conditioning strategy you willuse in order to conditioned the stimulus of your customers to buy more of your coffee products.Personaity affects peoples' behavior, but ____________. Hide answer choices it takes too long to measure effectively it is the least relevant of all social influences has not been very useful in predicting specific brand choices deals too much with the subconscious to be much use to marketers1. If consumers are being deluged by a sensory overstimulation, what can you do as a marketer to cut through the clutter? List atleast three (3) activities you will do
- (1) Can business-to-business marketers takeadvantage of new insights into consumer buyingbehavior? Why or why not? (2) How could familiesand individual consumers benefit from adopting someelements of organizational buying behavior?Which market segmentation approach is Jimmy Key most likely to use? (there can be more than one correct answers) a.ocassion segmentation b.user status segmentation c.income segmentation d.lifestyle segmentationUsing college students as the market segment,describe the most relevant reference group(s)and indicate the probable degree of influenceon decisions for each of the following:a. Brand of toothpasteb. Purchase of an electric carc. Purchase of breakfast cereald. Becoming a vegetariane. Choice of a wireless speaker such as theAmazon Echo
- Explain how companies can apply Differential Advantages (DA) to increase chances of success in their online positioning strategies; by using 2 companies that adopt different DAs as examples.1. How does an opinion leader influence the buying decision process of reference group members? 2. In what ways does social class affect a person’s purchase decisions? 3. What is culture? How does it affect a person’s buying behavior? 4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.A market segment will consist of which of the following? a. Different consumers group b. Homogenous or similar consumers c. All types of consumers d. None of the option
- Explain briefly PESTEL analysis: P - Political Factors E - Economic Factors S - Social Factors T - Technological Factors E - Environmental FactorsDefine what is meant by ''attitudes'' in marketing sense and explain what the individual components of the tricomponent model are: Apply the functional theory of attitudes model by Katz to your own personal experience. Explain the significance of the each 4 typees.a) Define what is meant by ‘attitudes’ in a marketing sense and explain what the individual components of the tricomponent model are b) Using the functional theory of attitudes model (Katz), explain the significance of each of the 4 types and provide an example from your own personal experience which highlights its relevance