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Explain why implementation, evaluation, and control of the marketing plan
are necessary
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- Brief introduction to explain what a marketing plan is .List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment.Discuss marketing audit, the parameters and its importance for an organization
- Describe and discuss the original 4 P’s of marketing (product, place, promotion, and price), and the new 4 Ps (people, processes, programs, and performance) relating to the product.State the major components of the marketing plan.What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan?