Discuss the major differences between consumer and business markets?

Q: To what extent is the Spanish language usedby American Hispanics? How do language andacculturation a...

A: Unless we identify the part of speech, we would not be able to understand the depth of the interacti...

Q: What is the principal difference between a marketing channel and asupply chain?

A: Marketing is defined through awareness creation approach for business products. It means by using di...

Q: The market penetration strategy of price adjustment

A: Penetration strategy of pricing involves Quick gain of market share by setting an initial low price ...

Q: What characterizes an opinion leader?

A: Social media is said as technology that gives interactive benefits to people. It means a due to inte...

Q: What nonverbal communication category doescigarette smoking fall under?

A: Marketing communication is the different medium that organization adopts to exchange information abo...

Q: Give your understanding about the concept of sustainable tourism

A: Tourism is an important source of revenue for many countries. For example, countries such as Austral...

Q: Besides being a method of communication, online social networks are also innovations that are being ...

A: Innovation is said as the process of where a new idea is transformed to make it a physical product o...

Q: How does information collected through online forms differ from site transaction logs? Which potenti...

A: Consumer Profile- The consumer profile is a collection of customer information that includes geograp...

Q: What are the steps in conducting a market analysis?

A: Market Analysis is a process where we analyze the market so as to how to better position ourselves i...

Q: How does competitive product advertising differ from competitive institutional advertising?

A: Advertisement is essential for both merchants and shoppers. It is, nevertheless, more significant fo...

Q: Option is frequ oduct m oint cre nt, and ation ar

A: Marketing is the fulfillment of the needs of consumers through the right product and right price, ke...

Q: Why will logistics and supply chain managementplay an important role in the future success ofAmazon....

A: Amazon aims to get a global reach and be an international leader as it says Earth's most customer-ce...

Q: What is information overload? How shouldmarketers deal with information overload?

A: Marketers- A marketer is a person who works to recognize or identify goods and services desired by a...

Q: Explain interpretation, the factors that affect it, andthe resulting marketing implications

A: Marketing communication is the message which the company wants to convey to the customers so as to e...

Q: Differentiate between: i. Marketing research and market analysis ii. Competitive advantage distincti...

A: (i). Marketing research refers to the pursuit of getting the unknown facts through known facts and i...

Q: explain the various elements in the extended marketing mix to management with reference to the case ...

A: I researched the example to consider the many parts in the promotion mix; here, we can see elements ...

Q: Given that smoking scenes in movies increasethe positive image and intention to smoke amongyouth, wh...

A: Ethics helps the person to distinguish between what is right and wrong. With high powers comes high ...

Q: Explain how marketing managers allocate resources.

A: A marketing manager's role is to devise and implement a marketing strategy. This could entail identi...

Q: Which of the following questions is an example of a dose-ended question that could be used in a surv...

A: Researchers frequently ask questions before, during, and after study sessions.  Responses to closed-...

Q: You have been asked to explain how rivalry among companies competing in the industry affects the ind...

A: To establish the attractiveness of an industry, it is necessary to interact with business brokers to...

Q: What is the relation of Corporate Social Responsibility (CSR) to E Service learning?

A: Corporate social responsibility (CSR) is a type of international private business self-regulation th...

Q: What is the difference between a direct and an indirect channel?

A: Middlemen play a vital role in meeting the customer demand and getting the product of the manufactur...

Q: Describe one or two lessons from Lockheed Martin’s Skunk Works that can be applied to implementing m...

A: Lockheed is an aircraft company. Skunk Works was the name given to secret mission of this company, w...

Q: Losing a customer once means losing the entire stream of possible purchases that the customer would ...

A: Retaining the existing customers and acquiring the new ones is one of the most important aspects of ...

Q: In regard to implementing a marketing program, what are the advantages of (a) a time-based agenda ov...

A: Designing a marketing plan requires doing an evaluation at the beginning and end of the plan creatio...

Q: 17. Choose the best answer. This tip for managing a successful sales force involves the entrepreneur...

A: It is totally true that the sales force must be excited and the entrepreneur must be able to excite ...

Q: Answer the following questions: 1. What could have been done by the owners of Jebea to prevent the s...

A: In the given case study, We are told about the unfortunate incident of the permanent closure of a te...

Q: What is the purpose of (a) quantity discounts and (b) promotionalallowances?

A: In quantity discount, when buyers purchase goods or raw materials in bulk quantities, they are given...

Q: Describe what is a good ? What are the differences between tangible and intangible product?

A: Goods - Goods include merchandise, supplies, raw materials, and completed items. All commodities tha...

Q: Q 8. In depth, Describe the different categories of online intermediary. Q 9. Discuss the importance...

A: Introduction:- The phrase "internet intermediates" comprises of a large, varied, and quickly develop...

Q: Chapter 7 discusses influencers.a. Who are likely to be the influencers for Tide Pods?b. How can P&a...

A: Consumer will make the purchasing decision based upon various factors. For high valued products they...

Q: A. Marketing research and market analysis B. Competitive advantage distinctive competence C.Divestit...

A: The difference between marketing research and marketing analysis, competitive advantage and distinct...

Q: Create a porters value chain for a newly designed app

A: Porter's Value Chain Model is a corporate strategy tool for analyzing the value chain of a firm. Por...

Q: The essence of a broad differentiation strategy is to appeal to the high-end part of the market and ...

A: As the name implies, a differentiation strategy is one that tries to set a product or service apart ...

Q: This marketing plan section outines the specific ways in which the market plan goals will be accompl...

A: A marketing strategy can accomplish the goals of the company.  

Q: What is the diffusion process? What pattern doesthe diffusion process appear to follow over time?

A: The application of ideas that result in the introduction of new goods or services, or an improvement...

Q: How does family decision making differ from mostorganizational decision making?

A: The decision making by customers is a critical taks to evaluate as there are many motives that guide...

Q: What five factors determine the strength ofreference group influence in a situation?

A: A group refers to two or more two individuals sharing a set of values, beliefs, and norms and posses...

Q: Give each an example of advertisement/marketing (can be an image) which is utilizing: ...

A: The digital age has weakened the 'border' that separates business strategies. Businesses today use a...

Q: Using the demographic characteristics of greencleaners listed in the case, develop a marketingcampai...

A: Every company has a limited budget with which it has to receive maximum customers. Therefore various...

Q: (a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that l...

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If ...

Q: What should Pret a Manger do to expand in other countries such as Canada? What business objectives d...

A: Prte a Manger is a United Kingdom sandwich shop franchise international company. Pret has nearly 460...

Q: What do the following corporations have in common? Enron (energy and utilities) Lehman Brothers (Wa...

A: Sometimes firms grow so big in size and operations that their collapse affects the entire economy. A...

Q: Given the unusual circumstances of AmericanEagle’s launch of its American Beagle line, do youfeel th...

A: Innovation is the act of discovering or innovating. It is concerned with incorporating an idea into ...

Q: Did you know about the insider messages in theFedEx, Hershey’s and Baskin-Robbins logos? Do youknow ...

A: * Only the first question is answered as the second question is subjective. Logo: It describes the s...

Q: What are the main sources of new-product ideas?

A: The product development is the process of making certain advancement and upgradation in existing pro...

Q: If a market is segmented according to light, medium, and heavy product users, the marketer segmentin...

A: Market segmentation can be done in different ways that are demographic, psychographic, behavioral an...

Q: Please answer the following. The U.S. government has accused China of currency manipulation by fixin...

A: China and America have been belonging to one of the largest trading groups globally. However due to ...

Q: Identify the cause of the convergence of the real and digital worlds and how this will affect the fu...

A: Google Maps provide real-time directions to the user. Google maps make this possible by making use o...

Q: How can I use Twitter to strategize my digital marketing goals to promote eating a plant based diet ...

A: Internet has become a place to push for change in the market and society as a whole. Awareness regar...