Explain why services marketing are important to satisfy the customers in a service oriented business.
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- Explain the benefits and challenges associated with each service model.Explain the concept of service discovery and its importance in a service-oriented system.Service create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?
- What are the different options for service delivery? For each of the options what factors do service firms need to consider when using that option?Develop a marketing strategy that addresses the unique dimensions and characteristics of services, related the service marketing tool "Hubspot"What is De Mar’s product? Identify the tangible parts of this product and its service components.
- Though goods and services are both types of products, they present different marketing challenges. Using a service with which you are familiar, identify how unique characteristics of services in general are manifested for your service. Develop recommendations for marketing the service that can overcome the marketing challenges related to these service characteristics.Services create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services.Organize a variety of service offerings into the service delivery system matrix?
- What service marketing strategies should a service chain adopt to garner the following benefits: control, consistency and maintenance of image?Define the concept of services in the context of business. How do services differ from tangible products, and what are the key characteristics of services?How do service organizations make decisions on place and time of service delivery? Give examples to support your points.