Service create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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Service create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?

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