Q: Describe the different tools of public relations.
A: Public relation is promotional techniques which is basically performed to increase brand reputation.…
Q: For each of the following, identify and describe three techniques and give several examples: (a)…
A: Consumer Sales Promotion Techniques are the approaches through which a company uses to recompense…
Q: Outline two (2) ways by which attitude can be changed.
A: Ans. Introduction To be successful, your main undertaking ought to be to make and keep an uplifting…
Q: How should a sales manager establish criteria for selecting sales personnel? What do you think are…
A: A sales personnel is an employee of an organization reporting to the sales manager and is…
Q: Select any one popular TV advertisement for any product/service that you find ethically…
A: Ethical Decision Making- It inspire fairness and also trust, duties and care for others. The ethical…
Q: Show what business process could be improved by using e-business technologies to enhance the…
A: Technology is innovation, and business innovation is doing different things to provide better…
Q: Objects with distinct shapes, colours, or patterns that are associated with the brand are called…
A: Attributes are the differentiators that come in different shapes and sizes. The brand helps create…
Q: 3. Discuss the sustainability platform of Amazon, Inc. What things make this company a sustainable…
A: In the race of developing and maximizing profits, organizations today are compromising on the front…
Q: Describe the external environment facing global marketers
A: Whether it is a worldwide or domestic market, marketers have to face the same environmental…
Q: What factors affect the size of an advertising budget? What techniques are used to determine an…
A: The advertising budget is the estimation of the expenditure incurred on the advertisement and the…
Q: B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since…
A: The Organizational buying center is characterized as individuals from the association having up…
Q: What is personal selling? How does personal selling differ from other types of promotional…
A: Personal selling is a form of promotion in which a corporate representative directly describes the…
Q: What are the major steps in creating an advertising campaign?
A: An advertising campaign can be defined as messages created by an organization to create awareness…
Q: Discuss target market strategies
A: A target market is generally a segmented group that is most likely to purchase a company’s…
Q: For what types of products would price skimming be most appropriate? For what types of products…
A: Strategy of pricing is concerned with the task of executives where they consider different factors…
Q: The impact of employee training and development of any organisation on its productivity.
A: An employee is an individual who works for the growth of an organisation in return of a reward.…
Q: Discuss the role of relationship marketing and strategic alliances in business marketing
A: Relationship marketing is one of the strategies used in CRM or customer relationship management that…
Q: 2/ What is marketing myopia? What are the short- and long-term implications for business in this…
A: Marketing is know for its practice of promoting purpose which is essential to beat competition and…
Q: Regardless of formality level and medium, how should one communicate messages to the target…
A: Interpersonal Communication: Interpersonal Communication is the communication in which one…
Q: How did Southwest Airline manages to stay in the industry as the cost leader (cheapest price), given…
A: Southwest Airlines has established a reputation as a thriving airline firm operating in aa time when…
Q: In what ways is the effectiveness of public relations evaluated?
A: Public Relations, or PR in short, is the method of dealing with the release and spread of facts and…
Q: Explain how retail marketing strategies are developed and executed
A: Ans. Introduction An effective retail marketing strategy produces buyer premium and drives in-store…
Q: Would current customers benefit from the product?
A: Product management deals with the marketing activities that are related to new product development,…
Q: Identify several techniques that help make strategic planning effective
A: Strategic planning is the process through which an organization's executives outline their vision…
Q: an u answer it as soon as possible, thanks Koon’s is a leading instant noodle producer in Malaysia.…
A: The ways that different companies use in order to enter overseas untapped market where they see some…
Q: A. Creative Illustration – using your own experience, creatively illustrate the steps involved in…
A: Consumer Decision making process involves the sequential steps while making a purchase. It is the…
Q: Why are pricing decisions important to an organization?
A: Pricing implies to the step which business decides what price would be best for the product to…
Q: Describe advertising and its different types.
A: Advertising is beneficial to the businesses that use it if they expect to have any customers. It's a…
Q: What are differet approaches to market research and methods of research used for understanding the…
A: Market Research Research of Marketing is the function that helps connect the customer, general…
Q: How marketers can influence the different stages of hotel decision-making process giving specific…
A: Marketing has the potential to significantly influence customer behavior. The following are some of…
Q: Describe the two models of technological diffusion and explain how they are used by technological…
A: The digital divide can be denoted as a situation in which some people have access to modern…
Q: What is the first step of the communication process a.sender b.encoding, c.message, d.channel
A: A two-way process in which a message is transmitted among two or more people in the form of…
Q: Describe how Nederlander’s strong customer relationship management results in increased loyalty to…
A: People compensation policies in the Netherlands gave them the upper hand. The program was created to…
Q: Describe team selling and relationship selling
A: Selling is the most perilous business operation because the destiny of the product depends upon how…
Q: 2/ What is marketing myopia? What are the short- and long-term implications for business in this…
A: Myopia is considered a lack of intellectual insight or creativity due to short-sightedness.
Q: Question 16 List the six reasons consumers shop and but online. Name a reason some may be hesitant.…
A: Marketing processes in areas related to brand and product information dissemination. It is the…
Q: Describe eight key factors that may influence marketers’ pricing decisions.
A: Concept Of Pricing Decisions - Pricing Decision, is that type of concept, which is defined as the…
Q: A company has launched a new ad for a beauty soap which has been on air for the last two months. The…
A: "Since you have asked multiple questions so we will solve the first question for you. If you want…
Q: Explain any two (2) components of attitudes using examples
A: Attitude illustrates an individual's feelings, opinions, and beliefs about features of his/her…
Q: Explain the role of a business analyst
A: A business analyst uses insights to assist firms to assess their processes, goods, services, and…
Q: Discuss the external environment of marketing and explain how it affects a firm
A: Marketing- The activities a business undertakes to promote the selling or buying of a product or…
Q: Which criticisms of promotion do you believe are the most valid? Why?
A: Criticisms of promotion means those promotions who are unethical & mislead their content with…
Q: Discuss how services retailing differs from goods retailing
A: Retailing is the process involve providing goods and services to customers who want to ultimately…
Q: All of them solve. 1.Customer insights are an important outcome of marketing research. True or…
A: "Since you have asked multiple question, we will solve the first question for you. If you want any…
Q: What is an advertising platform, and how is it used?
A: The internet platform offers several media for advertisers to practice their marketing techniques.…
Q: Explain the concept of competitive intelligence
A: Among the most important factors impacting a company's capacity to remain competitive is a thorough…
Q: What types of sales promotion methods have you observed recently? Comment on their effectiveness
A: Sales promotion is a component of the marketing mix. It is a marketing strategy in which the product…
Q: . Explain the major advantages and disadvantages of the three basic methods of compensating…
A: The payment a salesperson receives for their efforts is sales compensation. A base salary,…
Q: What class and type of advertising would be most appropriate for your product
A: The advertising medium that a marketer selects is dependent on the type and nature of the product or…
Q: What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are…
A: A market is where gatherings can assemble to work with the trading of labor and products. The…
Explain Wide and Narrow Spans of Management.
Step by step
Solved in 2 steps