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- 1. Write a 150-word essay about building a successful brand and include real-life situationsWhich statement is true of product positioning? a. The quality of competing products does not influence product positioning. b. It is a process that influences potential customers' overall perception of a brand and product line. c. There are two positioning bases: application and price. d. It assumes that consumers compare products solely on the basis of price.Conduct research and source a brand promise of a locally available brand (notNetflix). Use the framework provided by Unilever’s Brand Key to criticallyevaluate their brand promise. HINT: Choose a brand that you are familiar with that has a clear promise andpoint of difference.
- Write Short Notes on: A. Brand as search cost reducer B. Brand as promise, bond or pact with maker of product C. Brand as a symbolic device D. Brand as a signal of qualityhow can the characteristics of a brand relate to a person (e.g., unique, consistent, and relevant and has an emotional connection with its customers).“A great brand is a story, that’ s never completely told…” [Scott Bedbury] - Evaluate and comment this sentence from the perspective of a brand
- Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity. Use the BRANDZ Model to explain the brand equity of Shan foods.Choose the letter of the correct answer This type of brand that may be a business that provides good and services. It may also be closely related to an indicvidual's brand a. Individual Brand b. Organizational Brand c. Service Brand d. Personal BrandCritical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brandname awareness. To what brands are you personally loyal? What is it about the product that creates brandloyalty and, thus, brand equity?
- how companies can designing the brand mantra and what are the implementations? Note: answer should be new. Not copied oneBrand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity.Explain the brand asset valuator model andBrand Resonance model of brand equity to build a strong brand?Some marketers believe that product performance is the be all and end all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. So in this opinion what do you think is suitable a product functionality is the key to brand success or product design is the key to brand success.