Explore the ethical considerations in CRM, particularly concerning data privacy and security. What measures should organizations take to ensure compliance with data protection regulations while using CRM systems?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
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 Explore the ethical considerations in CRM, particularly concerning data privacy and security. What measures should organizations take to ensure compliance with data protection regulations while using CRM systems?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing