Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.
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- Companies have to blend every marketing mix tool into a thoroughly combined marketing a program that delivers and communicates the purpose value to its customers Select one: True FalseUse the Value Proposition canvas template to describe what could be an appealing value proposion for this opportunity.We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones
- A holistic marketing orientation can provide insight into the process of capturing customer value and is designed to address three key management questions. Describe and illustrate each of these key management questions * Your answerYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?
- What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of eachwhat is coca cola range of its brand elements used in the firm’s marketing programme? what is coca-cola ability to contribute to building its brand equity relative to the brand elements ‘choice criteria’How does the quality variability affect food consumption/marketing? Be as specific as possible, and use an example to support your answer.
- Describe an example in which marketing added value to someone life. Be specific about how the value was implemented. Explain how the decision made was impacted by a marketing campaign and propose ideas for what the strategy was behind that campaign. Provide specific examples to support the explanation.Products which have unique characteristics will make a special purchasing effort... Pick the correct answer 1 convenience products 2 shopping products 3 speciality products 4 market products 5 need- satisfying productsChina is one of the biggest manufacturer in the world and also a good example of producing expanded product which are highly available and affordable to consumer in the market. This is an example of Marketing orientation known as: Group of answer choices a. marketing concept b. selling concept c. marketing management concept d. production concept