Export marketing is the integrated marketing of goods and services that are destined for customers in international markets. What does the marketing require?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter6: Managing In The Global Economy
Section: Chapter Questions
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Export marketing is the integrated marketing of goods and services that are destined for customers in international markets. What does the marketing require?

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