FarFlung make computer keyboards. They use both labour, L, and materials, M, in their production of keyboards. The production method they use requires that at least one labour and one material is always employed. FarFlung have a Cobb-Douglas technology which means that their production function is: Q(L, K) = LM. (a) FarFlung can make and sell 160000 computer keyboards. If fixed costs are £1000000 then what is the short run total cost of production and the short run average cost of production?  (the price of labour is £100 and the price of materials is £25?) (b) FarFlung could move to a new factory, where they will be able to manufacture 360000 computer keyboards. They are confident they can sell all the keyboards, but they will need to reduce price from £20 to £10. Whilst they will be able to use the same technology, the fixed costs will increase to £2000000.   i. What is the new level of short run average costs? What does this imply about the shape of the long run average cost curve? ii. Should FarFlung move to the new plant? Explain.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter4: Extent (how Much) Decisions
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FarFlung make computer keyboards. They use both labour, L, and materials, M, in their production of keyboards. The production method they use requires that at least one labour and one material is always employed. FarFlung have a Cobb-Douglas technology which means that their production function is: Q(L, K) = LM.

(a) FarFlung can make and sell 160000 computer keyboards.

If fixed costs are £1000000 then what is the short run total cost of production and the short run average cost of production?

 (the price of labour is £100 and the price of materials is £25?)

(b) FarFlung could move to a new factory, where they will be able to manufacture 360000 computer keyboards. They are confident they can sell all the keyboards, but they will need to reduce price from £20 to £10. Whilst they will be able to use the same technology, the fixed costs will increase to £2000000.

 

i. What is the new level of short run average costs? What does this imply about the shape of the long run average cost curve?

ii. Should FarFlung move to the new plant? Explain. (c) What could FarFlung do to decrease their costs?

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