Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Product-market growth

Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Product-market growth

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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