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- Distinguish between consumer buying behavior and business buying behavior by way of at least five (5) differences.
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Solved in 2 steps
- Can business-to-business marketers take advantage of newinsights into consumer buying behavior? Why or why not?1. Which information is more valuable to marketers: information from databases, marketing intelligence or marketing research? How do these information differs?2. Name and describe the types of consumer buying behavior. Which one would you most likely to use when deciding on?3. Name and briefly discuss the stages of the business buying process?1.The classification of different buying situations? a. creates more confusion to business marketers b. call for a very different marketing strategy for each buying situation c. requires a consistency in marketing products to organizational buyers d. are theoretical and have little relation to what happens in the real world e. suggests business marketers to develop one marketing mix for all situations
- Influence and expertise are individual factors that affect the business buying behaviour. Select one: a. True b. False1. What is the Consumer Buying Process? Why is it important to marketers. Identify and describe the steps of the process. Assume you work for an automotive company. Apply the steps to college student in the market for a carQ 1. How do consumer personal characteristics influence buying behaviour? Q 2. What major psychological processes influence consumer responses to the marketing program? Q 3. What buying situations do organizational buyers face Q 4. Who participates in the business-to-business buying process
- Please answer the question as much as detail possible with example. Write down the name of four types of consumer buying behavior (e. g. Complex). Discuss which behavior is most reflective when purchasing the following items and why? Explain your answer. (1) A new smart phone and (2) Noodles (3) Soybean oilList and briefly explain two reasons why studying consumer behavior is relevant to effective marketing planning. define consumer behavior; describe a market controlled information source; list and describe two factors that may influence the level of consumer involvement.11 Economic factors have no effect on consumer spending and buying behavior. Select one: a. False. b. True.
- (1) Can business-to-business marketers takeadvantage of new insights into consumer buyingbehavior? Why or why not? (2) How could familiesand individual consumers benefit from adopting someelements of organizational buying behavior?Q1. How do consumer personal characteristics influence buying behavior? , What major psychological processes influence consumer responses to the market program? What buying situations do organizational buyers face, Wh0 participates in the business-to-business buying process?