Find a firm that has gone beyond e-commerce to create an e-business environment in which business-related activities and tasks may be performed using information technology and networks. Describe the company's e-business functions in a few words.
Find a firm that has gone beyond e-commerce to create an e-business environment in which business-related activities and tasks may be performed using information technology and networks. Describe the company's e-business functions in a few words.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.2: E·business In The B2b Market
Problem 1LO
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Find a firm that has gone beyond e-commerce to create an
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