Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE). Convention 4Sound: Sound is the most important elementin providing emotional cues for an audience.1. Natural: Sounds added in post production to enhancesounds you would normally hear with certain actions;breaking glass or crunching footsteps, etc.2. Commentative: Music that accompanies the scene butfalls into the background. Certain characters oftenhave there own 'theme' seng; such as in Star Wars.Review• Camera: controls the meaning of a scene and perception ofcharacters through point-of-view.• Lighting: Set the mood of a scene.• Editing: Controls how time unfolds in the relationship betweenshots.• Sound: provides emotional cues• Mis-en-scene: sets the stage, all the 'stuff" in the scene contributesto authenticity Camera: The camera imitates the movement ofthe eye. It plays an integral role in controllingthe meaning and experience of a film. It oftencontrols how we identify with characters. Itcreates a point-of-view.Lighting: Primarily, lighting sets the mood of ascene. Whether a scene is bright or dark canenhance the overall aura and therefore, reflectsthe theme or tone of the film.Editing: Editing expresses the relationshipBETWEEN shots or the sequence of the shot(don't confuse this with the shot itself). Howshots are placed in sequence is significant indeveloping themes in the film and especially; themanner in which time unfolds since time isusually 'compressed' in most films (and TVshows).

I have selected Nike Compony products for Traditional Advertisment. About Nike - Bill Bowerman and…

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Understanding Management (MindTap Course List)

10th Edition

ISBN:9781305502215

Author:Richard L. Daft, Dorothy Marcic

Publisher:Richard L. Daft, Dorothy Marcic

Chapter13: Managing Communication

Section: Chapter Questions

Problem 2GL

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