Q - Describe the impacts of the Internet has had on marketing and advertising industry today in terms of global trends, the needs to be online and future trends.
Q: Define Delphi technique?
A: The Delphi technique or Delphi method is a structured communication technique developed as a systema...
Q: List three companies that would be considered to be in an oligopoly. How much was spent by each of t...
A: Oligopoly - a situation of limited competition in which a market is shared by only a few manufacture...
Q: Five Step of the Consumer Decision Making Process are
A: The five steps of consumer decision making process are discussed as follows-
Q: Define Prestige pricing?
A: Price can be defined as the monetary value of a product or service. There can be different pricing o...
Q: 1. As a student, what is your opinion on the use of information technology by pharmacists? Are we ut...
A: Information Technology has shaped every modern-day industries and irrespective of their sectors and ...
Q: describe the two broad new product pricing strategies. When would each be appropriate?
A: A new product pricing strategy is adopted when the new product is introduced in the market.
Q: What does ethical marketing mean? What are the ethical issues in marketing?
A: The marketers which are engaged in the business of selling goods that are offensive, violent, sexual...
Q: If a resource or capability is valuable and rare but not costly to imitate, exploiting this resource...
A: Resources are considered to be valuable additions that strengthen a firm's overall position in the m...
Q: Product Innovation Strategy on Business Performance during Covid-19 Pandemic
A: Product innovation is definitely one of the main strategies which is being used by many business in ...
Q: Basic personal exemption is allowed on account of the personal civil status of the taxpayer. _____ ...
A: Basic Personal exemption is allowed on account of the personal civil status of the taxpayer. ____ So...
Q: Give example to intangibility.
A: By selling the products and services to the customers, the organizations are earning money.The peopl...
Q: Suggest two (2) expansion modes which can be utilized by Nestle as it enters new infant nutrition fa...
A: One of the variable which needs to be considered is the the production and shipping costs involved i...
Q: In 5 to 8 sentences, answer the question: Am I a risk taker or am I risk averse? Since risk ...
A: I see myself as a risk taker. But before taking the risk, I always evaluate all other options, weigh...
Q: What is recommendation and conclusion of price?
A: Price is the amount of money charged by a company from the customer in exchange for selling the prod...
Q: ______ provides a way (which is not able to be duplicated), for a firm to differentiate its product ...
A: Brands are used in business, advertising, and marketing for recognition and, importantly, to create ...
Q: Given cost information and pricing objectives, calculate the breakeven pointfor a product.
A: Break-even pricing is a pricing model that determines the price at which a product earns no profit. ...
Q: the connection between information management and ethical principles
A: As businesses keep it going about the said big data revolution, knowledge as well as however corpora...
Q: The Comcel data contains production numbers for 25 employees that participated in a training program...
A: Given The following set of data regarding the production numbers of 25 employees from Comcel, a Colu...
Q: Explain the term Geographical pricing?
A: After considering the prices of similar products, one fixes the price and sends a review about wheth...
Q: You've been requested to construct a customer-performance scorecard for your company's toy business ...
A: Ans. Introduction The customer scorecard or the customer performance scorecard shows the satisfac...
Q: How is social media changing customer acquisition?
A: Customer acquisition refers to the attainment of the customers by the marketers. Customer acquisitio...
Q: Mr. Robertson owns a store. His mark-up percentage is 80%. He is also VAT registered, VAT is 15% of ...
A: Since you have posted a question with multiple sub-parts, we will solve the first three subparts for...
Q: Define skimming pricing strategies?
A: Price skimming is a product price strategy in which a company charges the highest original price tha...
Q: Name a way that your individual family interacts in the markets for the factors of production and a ...
A: As my Individual family interacts in the markets for the factors of production - My father works as ...
Q: CASE: In its 30 years of existence, Hard Rock has grown from a modest London pub to a global power ...
A: 1) In view of the Hard Rock bistro's task concept, the 10 activity options on the board would be cri...
Q: In no less than 100 words, as a Business Student, why do you need to study Business Analytics.
A: Information:- Business analytics presents evidence and data modelling to produce additional perspect...
Q: Services create special needs for the marketing mix. For each element of the marketing mix explain h...
A: Concept Introduction : Services are considered to be an intangible asset, it can also referred as th...
Q: 4. list the reason why international marketers implement international market segmentation.
A: Summary Introduction : International market segmentation helps in defining target segments which may...
Q: In no less than 100 words, as a Business Student, why do you need to study Business Analytics
A: Introduction:- Business analytics relies on facts and data modelling to produce valuable business in...
Q: Should a distributor get a higher margin on a product's sale than the manufacturer? How do you feel ...
A: The profit margin is entirely based on what is the cost of manufacturing the product. If the cost is...
Q: Describe the five categories of purchasers based on relative time to adoption.
A: Consumer adoption methods are valuable in recognizing how to retail a new product for adoption. When...
Q: With the rise of e-commerce and m-commerce, this conflict is likely to continue, as more and more co...
A: e-commerce is the buying and selling of goods and services or over an electronic network. It may be ...
Q: Provide the following analysis: 1) an analysis of the target audience; 2) your purpose in writing; 3...
A: The above case is a case of internal marketing strategies to be framed by the organisation to convin...
Q: what is the best technology product that you are using nowadays and why?
A: Technology Products - Material things that have been planned by persons and developed via mechanical...
Q: In your own words, Why is it important for the business transactions to have different classificatio...
A: Business transaction is the very element and one of the most important reason or say purpose to run ...
Q: Why should we censor/ban hate speech ? Provide details and examples
A: Since the question type maybe ambiguous in nature however we will be focusing on answering the quest...
Q: Define any two Ethical theories of Marketing?
A: Ethical theories are a rational way to address ethical questions based on a particular philosophical...
Q: Explain the convept of remote working and how COVID-19 have affected telecommunications group during...
A: REMOTE WORKING : An employee working from a location other than the office building or campus. Team ...
Q: Explain the termValue-added pricing?
A: Price is said as the value of any product in the market. It is gives to every product in order to ex...
Q: How does a strong commitment to the environment and social responsibility help to attract new custom...
A: Companies have to be compelled to be positive role models, according to the definition of social res...
Q: Name the four major factors that influence consumer buying behaviour Describe the adoption and diffu...
A: The concept of consumer buying behavior is related to understanding what thoughts and behavior a cus...
Q: the importance of Public Relations and what is the goal of PR specialists?
A: The goal of public relations is to boost and maintain positive relationships alongside all the invol...
Q: Explain the termCost-based pricing?
A: The concept of cost based pricing is definitely used by many companies. The details are discussed a...
Q: What is your favorite shopping destination? Explain why it is your destination of choice. What does ...
A: Shopping as the main tourist attraction The concept of 'shopping tourism' is quite recent, and it is...
Q: Define VOLUME?
A: A company will try to sell as many units of its products as possible. It will make money from the ma...
Q: entrepreneurship become a path to success
A: Entrepreneurship can become a path to success in many ways. The details are discussed as follows-
Q: Which of the following is most likely to pose a substitute goods threat?
A: Answer - Audi e - tron. Both Tesla and Audi are a part of automobile industry. Tesla is into electr...
Q: what are the external factors affecting Dove?
A: The factors which are beyond the control of an organisation are called external factors. The PESTEL ...
Q: In establishing a successful customer relationship and stay competitive in the market, Amazon should...
A: Amazon is among the world's best E-commerce platform and the most dominating position in the world, ...
Q: How can I attract teenage customers for my lipgloss business because teenage girls are my target aud...
A: Target market - Your interest group refers to the specific group of customers who are likely to requ...
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- How might the use of micro-targeting in advertising campaigns contribute to controversies on social networks?Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 19. Briefly describe the major types of online advertising.20. How ethical issues are related to advertising and product placement?Explain working of following e-Marketing techniques – adopted in e-Business promotion.(a) Telemarketing (e-Mailing vs. Telephony)(b) Promotions (Frequent Flyer Mildes vs. Point Based Promotions)(c) Advertisements (Banners vs. Webcasting)(d) Public Relations (CRM vs. PR)(e) Others (Search Engines vs. SNS)
- Q4: What key factors underlying the success of a direct mail campaign?As receivers in the communication process, marketers: Question 36 options: a) listen to the target market in order to develop appropriate messages. b) inform and remind the target market of new and existing products. c) promote the purchase of goods and services. d) persuade the target market to buy a company's products.Popular search engine Google and social media giants such as Facebook and Twitter make a lot of money from advertising. Discuss 3 ways/techniques that they use in carrying out effective advertising to users. NB. No plagiarism.
- Read the article: Labrecque, L., Markos, E., & Milne, G. (2010). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25 (2011) p. 37–50. 1.) How do you use social media to present your "self" to the audience?2.) How can social media be positive to selfhood of young adults? How can it have a negative effect to the selfhood of young adults? Cite example (s)14 As technology continues to evolve, _______ play(s) a very important role in how marketers decide to distribute funding among their promotional mix tactics. a. Competitors b. Government policy c. Data d. Noise3. Describe several ads that you think are particularly effective and compare them with other ads that you think are ineffective. How would you improve the less effective ads? Explain.
- i attached the picture please check and answer the question Q): Who do you think is the target audience for the ad? (in terms of race, age, gender, socio-economic status or nationality.) How might the appeal of an ad change for someone outside of the target audience? Which ad do you think is most effective/persuasive? Why?Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?What is social media marketing? Analyse social media marketing in the context of political campaigns. Note:- answer should be in atleat 800 words.