True or False? "Market researchers always prefer to use secondary data because secondary data is cheaperthan primary data." Is this statement true or false? Use your own words to clearly explain your answer.

Secondary data can be considered as the data which has been already collected and is available form…

Answered: True or False? "Market researchers…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section5.2: No Mystery Here: Why Market Force Is A Leading Market Research Firm

Problem 2C

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True or False? "Market researchers always prefer to use secondary data because secondary data is cheaper than primary data." Is this statement true or false? Use your own words to clearly explain your answer.