Following the principle of market justice, this approach derives from principles of individualism, self-interest, personal effort, and voluntary behavior.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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Following the principle of market justice, this approach derives from principles of individualism, self-interest, personal effort, and voluntary behavior.
 
Is that true or false 
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