Why does the sense of community as a strategic theme work better for Airbnb than it would for a ride-sharing company such as Uber or Lyft?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Why does the sense of community as a strategic theme work better for Airbnb than it would for a ride-sharing company such as Uber or Lyft?
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