For April 2021, the actual price (revenue per ASM) was 13.90. The cost per ASM for Southwest Airlines was 12.39. Using the latter as our best estimate of marginal cost, what is the approximate implied elasticity of demand for Southwest?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter9: Applications Of Cost Theory
Section: Chapter Questions
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For April 2021, the actual price (revenue per ASM) was 13.90. The cost per ASM for Southwest Airlines was 12.39. Using the latter as our best estimate of marginal cost, what is the approximate implied elasticity of demand for Southwest?

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