For the first time in two year, General Mills raised the prices of cereal by 4%.  If, as a result of this price increase, the volume of sales decreased by 5%, what can you infer about the elasticity of demand for cereal? Can you predict whether total revenues will increase, decrease or remain the same? Explain

Survey Of Economics
10th Edition
ISBN:9781337111522
Author:Tucker, Irvin B.
Publisher:Tucker, Irvin B.
Chapter5: Price Elasticity Of Demand And Supply
Section: Chapter Questions
Problem 7SQP: Suppose a movie theater raises the price of popcorn 10 percent, but customers do not buy any less...
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For the first time in two year, General Mills raised the prices of cereal by 4%.  If, as a result of this price increase, the volume of sales decreased by 5%, what can you infer about the elasticity of demand for cereal? Can you predict whether total revenues will increase, decrease or remain the same? Explain

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