From a consumer’s perspective a brand may have a special meaning, and this significantly contributes to its brand equity. Explain the brand awareness and brand image constructs and explain how marketers can create meaning for a brand.
From a consumer’s perspective a brand may have a special meaning, and this significantly contributes to its brand equity. Explain the brand awareness and brand image constructs and explain how marketers can create meaning for a brand.
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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From a consumer’s perspective a brand may have a special meaning, and this significantly contributes to its brand equity. Explain the brand awareness and brand image constructs and explain how marketers can create meaning for a brand.
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