Give an example of a product that has undergone the four phases of the productlife cycle and has achieved stability.
Give an example of a product that has undergone the four phases of the productlife cycle and has achieved stability.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.5: Marketing Across The Product Lifecycle
Problem 1LO
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Question
Give an example of a product that has undergone the four phases of the product
life cycle and has achieved stability.
Expert Solution
Step 1
After a product reaches the market, it enters into the product life cycle. This cycle has four stages: introduction, growth, maturity, and decline. Profit margins are usually small in the introductory phase, reach a peak at the growth phase, and then decline.
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