Give an example of an organization’s promotional strategy and how it gets consumers to select it, pay attention to it, and retain it as intended.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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  1. Give an example of an organization’s promotional strategy and how it gets consumers to select it, pay attention to it, and retain it as intended.
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