GoPro introduced its first camera in 2004, the same yearthat Facebook was launched. Given the role social mediahas played in GoPro’s success, was it a waste of timeand energy for Woodman and his team to spend so muchtime trying to get their products into retail stores? Why notjust use social media exclusively?

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Communication Ethics in Business

Communication ethics can be defined simply as the inclusion of ethics in communication. Ethics are moral principles that govern a person's behavior and conduct. Therefore, ethics in communication or communication ethics are the moral principles that govern a person’s conduct.