What are the problems encountered by SMEs when using social media for marketing their business?

Q: Use the Wheel of Consumer Analysis to describe how affect, cognitions, and behaviors interact with…

A: The wheel of consumer analysis is an useful tool for developing a marketing plan that considers the…

Q: 2.  Discuss three (3) tasks of promotion. 1 -Inform the target audience. 2-Persuade the target…

A: Promotion is a marketing tool which involves the business to communicate about the product or…

Q: he importence of ethics in media

A: The journalism is essential in living particularly regarding its environment, the facts, as well as…

Q: dentify a branded product to which you are loyal, and explainwhy you are loyal to this item. What…

A: There are many branded products in the world. These brands have customer loyalty. Some of the…

Q: Need help writing a paragraph about an error Sam & Micaela are making with their market research…

A: We know that Sam and Mikaela met while studying marketing at San Juan University. Both were…

Q: What are the major differences betweentransaction-based marketing andrelationship marketing?

A: Customer relationship management  is the process through which marketers not only attract new…

Q: What characteristics of the United Statesmake it an inviting target for foreignmarketers?

A: Foreign marketing implies using selling strategies outside domestic boundaries of the nation where…

Q: D (MARKET) Flow of Factors of Production B A (MARKET)

A: In this diagram the different alphabets are called as-

Q: Using the three disntinctive generic business strategy by Porters, which business strategy is most…

A: The expansion of market is the strategy where business want to where business wants to penetrate…

Q: How is publicity and public relations manged? Why is the Integrated Marketing Communications and…

A: 1. Publicity is a public relation function that conveys information through media with the help of…

Q: •Why do those organisations use demographic data?

A: The study of a population based on factors such as age, race, and gender is known as demographic…

Q: for IKEA. write at least 100 words   b. market wants (psychographic/lifestyle) (for IKEA)

A: A company will try to create value for customers in terms of product and services and for…

Q: Marketers use Q Scores to determine a celebrity’s appeal to their target audience. Research Q Scores…

A: Celebrity Advertising involves associating the image of the product with the celebrity values and…

Q: Define lifetime value of a custome

A: Customers are said to those individuals as well as group of individuals who are involved in buying…

Q: In enacting the FCPA, Congress intended to restore public confidence in the integrity of American…

A: FCPA stands for Foreign Corrupt Practices Act. This Act states that the US companies and US business…

Q: Explaim company product plain

A: A product is something that can be a part of the market for the sale process thus fulfills the…

Q: uces OSHA scrutiny uces marketing costs ases CEO compensation

A: The answer to this question is because it helps to attract higher notch professionals

Q: Do you agree with countertrade as a legitimate form of conducting business? Why or why not? Describe…

A: Counter Trade-Countertrade is a form of reciprocal international trade in which goods and services…

Q: Describe the buyer–seller relationship inbusiness-to-business marketing and the fourtypes of…

A: A market is a place of exchange where people who have needs and who fulfill needs meet with each…

Q: w is segmentation by family lifecycle and household typeuseful to marketers? Briefly describe your…

A: Demographic factors like age, gender, family, job, and education level determine consumer buying…

Q: Identify the three product attributes - Quality, Features, Style and Design of a Laptop product. 2.…

A: The features that describe a product are known as product attributes. They encompass both tangible…

Q: 4) Suppose you were workdng in this business and you were tasked to decide on a new product to…

A: As in the given case study, we are provided with the opportunities and the drawbacks/threats to the…

Q: ociety have been profoundly affected by information technology. Please provide justifications for…

A: Meaning of Information Technology: Information technology means  the creation, maintenance, and use…

Q: Explain the geographic approach to segmentingconsumer markets.

A: Market segmentation is a marketing term that refers to categorizing potential buyers into groups or…

Q: Choose a fictional product of your liking and describe potential primary and secondary sources of…

A: For this question, the fictional product we are choosing is "reusable paper", a paper that can be…

Q: What is the highest price at which the product wouldstill be perceived as a bargain?

A: Perceived value is the own perception of the customer related to a particular product or service,…

Q: For years, electrical current has been used to treat brain disorders such as depression, Parkinson’s…

A: The concept being discussed in the question is related to Ethical Marketing. A method of marketing…

Q: In order for price discrimination to be legal, what conditions must be met? Explain each condition…

A: Price discrimination means charging different prices for the same product from different customers.…

Q: McDonald’s conducts extensive marketing research for allits new products, including new menu items…

A: International business refers to economic activities that occur across national borders, the most…

Q: ways that a parent company might pay for a target acquisition company

A: A company has a legal right to acquire land,  resources or another company as any other citizen of…

Q: Got your eye on a new 32-inch Samsung television? Well, you better not purchase it in…

A: CamelCamelCamel is a price-tracking tool for consumers. It is an app that helps the consumers to…

Q: What is the perceptual process and how does it relate to promotion?

A: Promotion- Promotion- A marketing instrument, utilized as a strategy to communicate among the…

Q: . How does a positioning map work? What are its benefits?

A: Positioning maps show where existing products and services are located in the market, allowing a…

Q: What is the Delphi technique?

A: Understanding demand is most important task for any marketing person. The entire organisation goal…

Q: A hotel chain’s database has information on guests thatincludes demographics, number of visits, and…

A: Customer retention is the best goal which any company can keep. The reason for this is that it is…

Q: Scripps identifies its core audience as upscale women who aredecision makers. Give at least one…

A: Target marketing focuses on a selected group of customers who are expected to buy products of the…

Q: What is the North American Free Trade Agreement (NAFTA)? What is its importance for the United…

A: A trade agreements are  essentially a tax, tariff, and trade contracts that frequently contains…

Q: How does Pepe’s Pizzeria use price and social interactions tobuild relationships with its customers?

A: The activities that a company does to build relationships with its customers are customer relations.…

Q: _______ The contamination of water, air, or land.

A: Pollution is defined as the introduction and injection of harmful materials into the environment.…

Q: Describe how technology could affect an organization in managing  a culturally diverse workforce.…

A: Technology is one of the most powerful instruments accessible to business and HR leaders in creating…

Q: What are the steps in entering international markets?

A: When services and items produced in one nation are sold in countries other than the home country.…

Q: Can you identify specific companies, other than the examples already mentioned, that practice the…

A: The market segmentation processes for the consumer and business markets are different. The business…

Q: Scotch Whiskey, Champagne Sparkling Wine, Parmesan Cheese, Dijon Mustard—what do all of these have…

A: Geographical indications are the exclusive features which are seen in or provided by the local…

Q: How can the government encourage the ethical behavior of organizations?

A: Ethical behaviour is the one which is doing benefit to every single party maintaining the balance.…

Q: do you agree with the position that the frequency of business wrong doing  is about the same as for…

A: * Introduction - No , It is not actually true in all business setup that frequency of business wrong…

Q: The Internet has had a significant impact on many parts of our culture. What are the most…

A: The Internet enables global communication, but along with the many advantages that it provides, it…

Q: How can marketers use behavioral segmentation in consumer markets? Give an example for each method…

A: A market segmentation strategy divides your customer or business base into groups based on…

Q: What are the major forces in consumerism today?

A: Consumerism means that consumers should buy more goods and services. Consumerism is important for…

Q: In the world of children’s television programming, Sprout is a relative newcomer. Owned by…

A: In the television business, there are kids programmes that are viewed by kids alongwith their…

Q: The co-founders of a startup are evaluating two alternative lean canvasses under consideration for…

A: As they are going to start a new business so, initially they should focus on acquiring more and more…