Referring to the case of Apple Inc. in 2020, Is Apple's position in the smartphone industry sustainable? Should Apple aim to be a ‘service’ first or a ‘hardware’ first company?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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Referring to the case of Apple Inc. in 2020, Is Apple's position in the smartphone industry sustainable? Should Apple aim to be a ‘service’ first or a ‘hardware’ first company? 

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