Gross profit margin is a better measure of profitability than return on equity (ROE).  Select one: True or False

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter16: Financial Statement Analysis
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19. 

Gross profit margin is a better measure of profitability than return on equity (ROE). 

Select one:
True
or False
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