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- Which of the following statements about expenditures on advertising is true? If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. When a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality. Read the following example and determine whether it illustrates a common critique or defense of advertising. Gilberto sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt. This illustrates a common of advertising.) Unlike a perfect competitor, a monopolist faces the market demand curve.Alibaba is a Chinese e-commerce firm similar to Amazon.com in the United States. It has increased its power and global influence with strong leadership from its founder, including knowing when to acquire other organizations. For instance, in addition to acting as a platform for buyers to purchase products, it also acquired firms in the delivery and payments industries so it would have more control over the entire process. Alibaba's acquisitions are an example of a) full-line forcing. b) vertical channel integration. c) channel cooperation. d) horizontal channel integration. e) digital distribution.
- Justify the statement. True/False Collusion is beneficial for the supplier in the market.One method of solving this problem is through signaling. Signaling is a strategy one uses when they have information. The goal is to use a signal to convince the buyer that the good or service that is being sold is quality and will meet the buyer's wants. Offer an example of a company that uses a signal to help sell its product. What is the signal? What information is the signal trying to convey? Do you think the signal is effective? Why or why not? Does this signal improve market efficiency? Why or why not?Discuss indications for business innovations according to Peter Drucker and further elucidate how these can be shielded from business kleptoparasites.
- Which of the following is a method a incumbent's can use to make limit pricing a credible threat?A.Forming a cartel.B.Building up excess capacity.C.Pinky swearing.D.Corporate sabotage.Everything else held constant, when a producer advertises the goal is to Decrease the public’s desire and decrease the demand for their product Decrease the public’s desire and increase the demand for their product Increase the public’s desire and increase the demand for their product Increase the public’s desire and reduce the demand for their productDefine the term Countertrade.
- A monopolist is being challenged by a new entrant. The payoff table below shows the two firms’ profits (in thousands of dollars). The incumbent monopolist (player 2) can choose between high and low levels of advertising—High and Low, respectively. The challenger can choose to enter the market or stay out of the market—Enter and Exit, respectively. High Low Enter 5, 170 50, 150 Exit 0, 175 0, 200 True/False/Uncertain and Explain: The monopolist makes a credible threat to increase its advertising (chooses “High”) if the challenger enters the market, and as a result the challenger does not enter the market (chooses “Exit”).Which of the following statements best describes the hold-up problem? • When firms interact, they often have asymmetric information. • None of the other answers are correct. • Firms make strategic decisions designed to prevent the entry of competitors. • To build reputation, firms must be held to their commitments. • Being the first mover often provides a substantial advantage.Give examples of tactics practiced by a buyer or seller that might be consideredunethical.