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Marginal benefit refers to the amount of additional benefits obtained in the process of increasing one more unit of output.
Marginal cost refers to the amount of additional cost incurred in the process of increasing one more unit of output.
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- Week 1 eActivity – MKT405002VA016-1164-001Go to Kelley Blue Book’s Website, located at http://www.kbb.com, and examine how the Website acts as a rich source of information for automobile buyers. Think about how Websites such as Kelley Blue Book can empower buyers when dealing with sales professionals.Thread: Week 1 Discussion 1 – MKT405002VA016-1164-001From KBB, examine how the empowerment of buyers impacts the job of the sales professional both positively and negatively. Determine how the empowerment of buyers helps the buyer to make more informed product decisions. Evaluate the opportunities the information economy has created for improving the contact methods (email, social media, Websites, etc.) that sales professionals use to building relationships with their clients.What are the usual steps in Benefit – Cost Analysis? a) Try to figure out what result or conclusion you want, and then set the assumptions to make sure the analysis produces that result. b) Identify the potential benefits and figure out a way to valuate them. c) Identify the potential costs and valuate them. d) Dismiss those benefits and costs to which you cannot assign a numerical value e) Estimate the probability of each of the benefits and costs actually materializing or occurring. f) Mulltiply the value of costs and benefits by their respective probabilities to arrive at the "mathematical expectation" or "mathematically expected" value. g) For costs and benefits expected in the future, especially distant future, discount their value to the present time, using a "reasonable" discounting rate.Use the following marginal benefit and marginal cost functions for activity A: MB = 100 - 5AMC = 20 + 3A The fifth unit of activity Awill increase net benefits by 75. reduce net benefits by 35. decrease net benefits by 40. increase net benefits by 40. reduce net benefits by 75.
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